Welcome to Membership Marketing by Mulberry.
We’re a specialist creative design and marketing agency for membership organisations with a company legacy stretching back 30 years.
Our team has a real understanding of the needs of membership. With a major background in supporting some of the most progressive and largest membership organisations in the country, we’re here to help your organisation reach and even exceed its targets for growth, retention and development.
We believe creativity is key to connecting to your audience throughout the entire member journey.
Once we’ve combined results from membership data analysis, focus group research & member segmentation, we can then unfold solid solutions for your new marketing strategy & brand development. This includes key content messaging and creative designs. With this process we focus on membership campaigns that establish a strong conversation between you and your existing, and future, members.
We have worked with IWM Duxford and Friends of Duxford, the Royal College of Obstetricians & Gynaecologists and are currently enjoying working with the Royal College of Physicians, Campaign for Real Ale (CAMRA), and Caravan and Motorhome Club.
Our products/services for your membership organisation:
Following Data Analysis:
• Member segmentation to target particular membership groups
• Focus Groups to determine creative campaigns and membership
Creative membership services:
• Strategic Brand Consultancy
• Membership marketing
• Members journey
• Design & branding
• Creative campaigns
• Digital campaigns
• Website design and development
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