Eight Strategy is a Growth Consultancy focusing on insight, renewals and prospecting. Although we work with a wide range of sectors and brands, we have a specialism of working with membership organisations. Our work ranges from pure member research, recovering lapsed members, finding new members, getting more members to attend events and getting members to use the benefits that are on offer through membership.
It’s a truth that a service business is only as good as the people who work in it (together with some efficient processes). We feel it is an important distinction that we started life as a research agency undertaking CATI (Computer Aided Telephone Interviewing) and hence the team, whilst skilled on the phone, are curious and inquisitive. It sets us apart from those agencies whose origins are from call centres.
Our full range of services include:
- Lapsed member renewals
- Membership research – CATI, online surveys & qualitative
- Membership consultancy
- Event and conference support
- Membership welcomes via calling
We work with chartered bodies, charities and other membership bodies including:
- The Chartered Institute of IT
- BEN – The automotive benevolent charity
- iiRSM – International Institute of Risk & Safety Management
- Rmets – Royal Meteorological Society
- CIMSPA – Chartered Institute of Management of Sport and Physical Activity
With membership renewals and prospecting work, we understand the financial risk in trying this as a process, especially if it's not been used before. We work on a day rate and in many cases recommend conducting a 'Test and Learn' campaign which involves a small financial outlay. This approach enables you to see what the return on investment could be before committing to a larger campaign.
Our full range of services include:
- Lapsed member renewals
- Membership research – CATI, online surveys & qualitative
- Membership consultancy
- Event and conference support
- Membership welcomes via calling