I specialise in writing engaging, accessible content for membership organisations. I love writing for a sector that advocates for community, life-long learning, development, and discovery.
I’ve got a long history working with membership organisations, starting my career in marketing at the Royal Institution of Chartered Surveyors.
I moved on to work for student and youth brand, STA Travel, where I honed my writing-for-a-student-audience skills writing the weekly newsletter and email nurture journeys, running social media campaigns, and producing blog content.
Since going freelance in 2019, I’ve written for membership clients like the Expert Witness Institute, Chartered Governance Institute, and the Chartered Institute of Management Accountants (CIMA).
I can work on one-off projects or on short-term rolling basis for when you need extra support.
Newsletters and email nurture campaigns
A good marketing email is hard to get right. But it’s one of my specialities, thanks to my former role managing email marketing for a student and youth brand.
Website copy
Creating brand new pages or refreshing a current site - I can help with it all, from strategy to execution.
Interviews and case studies
I’ll put people at ease and turn the conversation into an accurate, engaging write-up that fulfils your engagement objectives.
Blogs, articles and thought leadership content
Never underestimate the impact of a human, well-researched blog, article, or thought leadership piece. I’ve written tonnes of ‘em for tonnes of organisations.
Reports and white papers
I’ll land the right detail and tone for white papers, annual reports, sustainability reports, and impact reports.
Social media copy
I’ll write engaging, targeted posts that really connect with your audience.
Multi-channel campaigns
When it comes to campaigns, your copy needs to connect across every channel. Let me help create that consistency - for web, email, social and beyond.
