We Are MC2
We Are MC2
Contact Name
Ali McCormack, Director
Telephone Number
07813 184578
Website

MC² – From Strategy to Delivery, Making Digital Work for Membership Organisations

Strategy and digital programme consultancy that works for you and your members.

MC² helps membership organisations plan and deliver digital services that engage members and deliver lasting impact. From strategy and journey mapping to fixing failing projects, we provide practical support that is grounded in twenty years of delivering digital in membership and non-profit organisations.

Whether your challenge is fixing a struggling project, mapping out your digital member journeys, or reviewing your strategy, we can work with you to make your digital deliver.

Membership organisations face unique digital challenges — from fragmented platforms to shifting member expectations. Delivering engagement over time means making strategy and systems work together. With structured processes, insight-led thinking and a track record of success in complex environments, MC² helps digital teams move forward with confidence.

Recent clients include:

  • Institute of Physics – long-term digital strategy and innovation partner
  • Royal College of Obstetricians and Gynaecologists – content strategy and CMS procurement
  • National Hair & Beauty Federation – digital health check and strategic roadmap
  • Business Disability Forum - digital strategy, website agency procurement and programme overview

Services include:

  • Digital strategy
    Insight-led strategies that align your digital with organisational goals and member needs.
  • Member journey mapping
    Visualising how members engage across channels and touchpoints - identifying when and how you can optimise your engagement.
  • Digital project recovery and delivery
    Supporting projects at any stage - from stalled initiatives to full delivery planning and management.
  • Content and engagement planning
    Shaping messaging and user journeys that build trust, drive action, and support retention.
  • AI readiness and innovation
    Helping organisations pragmatically explore how AI is impacting their digital experience and how it can be used to optimise your digital engagement and production.
  • UX and user research
    Gathering insight from users to design inclusive, accessible and effective digital experiences.

“MC² delivered an outstanding, evidence-led digital strategy… Their expertise helped us navigate complex decisions, engage stakeholders, and stay focused on strategic priorities.”
Institute of Physics

If you are exploring new digital opportunities and are looking to talk with a digital partner that understands membership. Call us on the number above or email [email protected].
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