Member Engagement at the Association of Accounting Technicians (AAT) 2017-02-26T21:16:40+00:00

Project Description

In this video we interview Paul James, Membership Engagement Manager at the Association of Accounting Technicians (AAT) – a professional association representing over 130,000 members.

Paul explains why he believes an accelerated approach to membership evolution is required (as apposed to a membership revolution!) and updates us on member engagement focused developments at the AAT.

Paul explains how member engagement is process engineered and is linked to the overarching business plan of his organisation.

In this interview Paul provides us with his Top 3 Member Engagement Tips, introduces two key types of member engagement (Direct Engagement & Reflective Reflective Engagement) and explains why he recommends the MemberWise Network to colleagues at the AAT.

This video was filmed at the network’s popular annual Membership Excellence conference. Find out more about the lastest conference at