digital

This Digital Excellence Keynoet is delivered by Gareth Davies (Membership Development and Recruitment Specialist) and Sheena Elliott (Manager - Member Services) and explores online social media success (linked to member recognition) This great Digital Excellence themed keynote video delivers the following educational learning outcomes: – Learn how to plan and deliver a social media campaign [...]

Vicky and Wendy introduce the recent AOP 'Rebrand Journey', revisit the relaunch of their popular new look journal (specifically exploring why invest and change a top rated member benefit) and investigate how the AOP completely transformed its digital presence (condensing three platforms into one). This presentation was delivered at the Membership and Association Sector's Annual [...]

In this video Insight we interview Carl Grieves, Sales Director att leading CRM provider, Silverbear. Carl talks to us about the key challenges facing membership organisations and associations and how the network is working collaboratively to drive membership value and growth for client membership bodies. Harnessing the Web - The Future of CRM & Key [...]

In late 2014 we conducted a second survey of 229 membership organisations and associations to establish current and desired future usage of the web to drive membership value and grow.