Like most things, the way membership organisations engage with their members has been transformed by today’s digital world. Smartphones are the primary means of communication and interaction. Which means one thing; organisations must leverage mobile technology to enhance member engagement.
In this blog post, we’ll look at the impact mobile technology has had on membership engagement, and how it can be used to create seamless, personalised experiences for your members.
Mobile-First Approach
Organisations must adopt a mobile-first approach if they want to effectively engage members. This means prioritising the development of mobile-friendly websites, apps, and communication channels. By providing an intuitive mobile experience, the expectations of increasingly tech-savvy members are met.
More often than not, people prefer smartphones for interacting. Therefore, a mobile-first strategy ensures that members can easily access information, register for events, and communicate with the organisation, anytime, anywhere.
Personalised Push Notifications
Mobile technology enables organisations to send personalised push notifications directly to members’ smartphones. You can tailor notifications based on individual preferences, interests and behaviours. This leads to targeted and relevant communication channels.
With these in place, you can remind members about events, share exclusive content, or offer personalised promotions and rewards. Push notifications are a great way of securing long term engagement.
Mobile-Exclusive Content and Features
When offering well-designed mobile-exclusive content and features, members will engage with your mobile platform. Content could include member-only discounts, early registration to events they’ve shown interest in and exclusive video content.
Using your mobile app or mobile-friendly website as launchpads for value, creates a compelling reason for members to stay engaged and loyal to your organisation.
Gamification and Rewards
Gamification is absolutely ideal to use in mobile technology. The two are practically synonymous when it comes to driving consistent member engagement. Game-like elements like points, badges and leaderboards encourage active participation. Of course, this has wider implications.
Consider lapsed customers. Gamification elements could win over disengaged members to complete surveys, re-engage with events, and eventually even refer new members. That’s why it’s always good practice to tie rewards and incentives to gamification elements. Together, they create a journey of earning and rewards, which in turn results in a sense of achievement and motivation for future engagement.
Mobile-Enabled Feedback & Surveys
Mobile technology provides a convenient way to gather feedback and insights from your members. Through mobile-enabled surveys and feedback forms, organisations are in a position to consistently gather important data. Instead of waiting to get home to use a desktop or tablet, members can fill in surveys on the go. Providing you with a steady stream of suggestions and the ability to quickly gauge member satisfaction.
Regularly seeking input from members and making improvements based on their feedback demonstrates a commitment to member satisfaction. When you incorporate that into a mobile-first experience, they are much more likely to take part, purely because it’s more convenient.
You’re never too far from members with mobile tech
The impact of mobile technology on membership engagement cannot be understated. Organisations can create a truly high engaging and loyal member experience with:
- A mobile-first approach
- Personalised push notifications
- Mobile-exclusive content
- Gamification and rewards
- Providing mobile-enable feedback
As technology evolves, it’s crucial for membership organisations to stay head of the curve. Mobile technology is forever evolving. It requires continuous exploration and a real desire to innovate to stay ahead of the game. Adopting this philosophy, as new ways to harness the power of mobile emerges to drive long term engagement and loyalty, will keep you in a prime location; your members’ pockets.
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