Your knowledge doesn’t have stop at your website!

Your subject matter expertise supporting your members at their desk, on their site, in their meeting, car, train, boat …!

This is a core membership relevancy conversation. How the rich seam of membership body information you own, can be used in context by members in their environment? Nic Newman described this as liquid content in a report for the Reuters Institute:

“Content that adapts in real time to the user’s context, location, or interaction – enabled by AI and built from flexible, reusable content blocks.”

Times change. Over the years how many of us have had information faxed to us? Texted to us? Emailed to us? Downloaded by us? Shared with us? Technology is always evolving but the quest for trusted knowledge is constant.

Picture this today: a member has a question about a regulation that affects them, a case study they half-remember reading last year, topic specific content that they are working on. They log into your website. They search. They scroll. They give up and email your team if lucky or look elsewhere.

Meanwhile, another member has started asking your AI agent; in Teams, in Copilot, in Claude on their desktop/mobile, it’s the first place they go with a question these days, full stop. Your website isn’t in that conversation. Should it be? Most people never need to log and search services at all now, as they get answers straight from the desktop or mobile tools they already use, like Copilot and MS Teams.

Beyond the PDF

We think the interesting answer isn’t just “build a chatbot for your website.” It’s now “put your organisation where the member already is.” Instead of members coming to fetch information, a governed AI agent brings your trusted content to them, inside the tools they already have open, the moment they need it, shaped around their situation rather than handed over as one more generic PDF.

This only works if what the agent draws on is pre-approved and trustworthy, not the open web, not a scrape of whatever’s lying around, but a governed layer of your organisation’s own vetted content. For example, at Librios we build that layer, think of it as your organisation’s ‘second brain’ and expose it to agents through what’s called an MCP server, which is really just a fancy way of saying: permission-checked, audit-logged, tied to who someone is and what they’re entitled to see. A member gets exactly what their subscription and role allow. Nothing more, nothing leaked.

For membership organisations, that’s the genuinely interesting bit. You already do the hard work of curating trustworthy, sector-specific content, from a position of strength. The agent doesn’t replace that work; it is operating continuously, in the background, in the tools your members already use everyday, instead of waiting for them to remember your website exists.

In the 1990’s the fax machine didn’t make information smarter. Email just moved information quicker. Thirty years on, we think it’s the members’ turn to benefit from both. The new liquid content on their desktop or mobile when they need it.

Turn your Agent taps on to allow your information when needed.