Membership Digital Transformation

Put your domain knowledge to work. Reach more people. Inform better decisions. Create more value. Thoughts from the day Last week in Hammersmith was the excellent Membership Solutions Day: The connected membership organisation, which included speaker sessions and networking around shared experiences of integrating technology, data and member experience. If you missed the interesting [...]

Half a sausage roll went cold on my plate at MemberWise's Membership Solutions Day because I kept getting pulled into conversations. I get over-excited easily, and technology is one of the quickest ways to do it, so a day of clever tech talk was right up my street. I went to a panel, joined [...]

On 13 October I'll be at MemberWise's Membership Solutions Day with a stand, a pile of postcards and one question: what's getting between you and your members? The programme is full of CRMs, platforms, data and AI, and Fact&Fiction is a marketing consultancy that doesn't sell software, so it's fair to ask what we're [...]

Content discoverability is often treated as a basic website problem. For membership organisations, it is anything but. When one digital estate serves multiple audiences with different needs, helping the right people find the right content becomes one of the toughest digital challenges to solve. Many membership organisations have invested heavily in creating valuable content, [...]

A membership CRM search might start with a comparison grid: which system has more automation, more integrations or a better-looking reporting dashboard. This might feel like the natural way to narrow a choice down, but it also tends to produce a shortlist that has very little to do with the challenges that are faced [...]

Your subject matter expertise supporting your members at their desk, on their site, in their meeting, car, train, boat …! This is a core membership relevancy conversation. How the rich seam of membership body information you own, can be used in context by members in their environment? Nic Newman described this as liquid content [...]

We all know, investing in a new CRM is one of the biggest investments a membership organisation can make. Not just in terms of value, but in time, effort, disruption, risk, the list goes on… It’s an immense undertaking. The new system promises more efficient processes, improved member experience, better reporting, more features, more [...]

A recent study found that poor website structure was among the most common accessibility failures identified across websites; this can make content harder for both users and AI systems to understand. A clearly structured, accessible website doesn’t just make life easier for members; it may also put organisations in a stronger position as AI [...]

For membership organisations with complex operations, a bespoke CRM can feel like a realistic solution. Other systems can look too rigid before procurement has even begun, and it's tempting to build something tailored to the exact shape of what's needed. The problem won't always show up at launch. It might show up two to [...]

When a membership organisation starts looking for a new CRM, the search might start off like this: a spreadsheet of features, scored against what the current system can and cannot do. On paper this looks thorough, but for some membership organisations this is the wrong place to start. The 2026 MemberWise Digital Excellence Report, [...]