Member Engagement & Retention

Introduction We’re always talking about the ‘ongoing loop of value and engagement’ - but what does that actually mean? It’s a simple idea: your members give, and they get. They contribute their time, ideas, and energy – and in return, they receive valuable resources, recognition and that all-important sense of belonging. But here’s the [...]

Trust means a lot more to your members than you might think. Loyal members spend 67% more than new members, and they are much more forgiving when things do go wrong every now and then. That is trust in action. However, some membership organisations still prefer working behind closed doors, leaving members to guess [...]

In today’s digital-first world, member engagement isn’t just a buzzword – it’s the foundation for thriving, resilient membership organisations. That’s why at Cantarus, we’re helping organisations transform their digital journeys with data and optimisation tools. These combined with a CMS platform enables organisations to turn visitors into loyal members, by combining real-time data with [...]

From streaming platforms and meal kits to Spotify and Netflix, monthly recurring payments are piling up. Members already juggling multiple subscriptions may start questioning whether they can justify one more. As a result, associations and membership bodies risk being viewed as just another expense to cut. In the UK, the average annual retention rate [...]

Creating the Perfect Membership Pack in 2025: Engaging, Valuable, and On-Brand Membership packs remain a crucial tool in building engagement, loyalty, and a sense of belonging. Discussions around digital vs physical have been bubbling along for a little while, as you can see from the MemberWise discussion boards. But in a world of digital [...]

Few things are as subjective as member experience. The margin for error can be paper-thin to non-existent. You might be delivering fantastic value, celebrating record renewal rates and shipping off regular newsletters. All is right as rain—or so you think. But what if there’s a gap between your internal assumptions and the reality your [...]

LinkedIn has long been seen as the professional social network — and for good reason. With over 1 billion members worldwide and a strong emphasis on career development, sector insight, and B2B networking, it’s no surprise that many membership organisations see LinkedIn as their digital home. But while LinkedIn remains a key channel for [...]

Digital natives are the primary demographic in the global workforce. As Millennial and Gen Z spending power increases, questions around their priorities should be carefully considered. However, that should not come at a cost of losing older members who have supported their chosen associations over many years.    Hyper-personalisation breaks down preconceived notions around demographics. [...]

Starting a newsletter may seem like a daunting task, but it can be an incredibly effective tool to engage with your members. There are several benefits to publishing a newsletter, such as keeping members informed of upcoming events, sharing community news, and providing industry updates, all conveniently compiled in one publication. A newsletter serves [...]

Imagine a vibrant membership association where every member's voice is heard and appreciated. Sounds like a dream, doesn't it? However, that's not quite the case. It's a foundation for a thriving community of like-minded people. Member feedback is the lifeblood of growth and innovation. So you'd better make that count.  How can you transform [...]