Membership Strategy

In our last blog, we explored how optimisation tools and smart personalisation can transform member engagement. But how do you measure that transformation? How can you prove what’s working and where more effort is needed? That’s where KPIs come in. With the right KPIs, you can cut through the noise, align your teams, and [...]

In today’s economic climate, professional associations face an unprecedented challenge: maintaining strong membership numbers whilst their members grapple with mounting cost-of-living pressures. As discretionary spending comes under scrutiny, membership subscriptions often find themselves on the chopping block. However, there’s a science to ensuring your association doesn’t become a casualty of budget cuts. Understanding the [...]

Trade associations are an essential part of the UK economy. They represent businesses across various sectors and act as the collective voice for their members. An estimated 400–500 trade associations in the UK have full-time staff, and over 1,000 smaller organisations may operate without dedicated staff. Collectively, these associations play a pivotal role in [...]

Rebranding is one of the most significant moves a membership organisation can undertake. It’s not just about changing a logo; it’s a journey to redefine who you are, realign with your values, and ensure that your brand remains relevant to evolving audiences. Whether you’re a decades-old institution or a growing community group, rebranding presents [...]

What is a COP and why does it matter? Conferences of the Parties (COPs) are critical forums for global action. These annual meetings bring together world leaders, policy makers, scientists, businesses, and activists to address the most pressing environmental issues of our time, set goals, share innovations and hold each other accountable. COPs are [...]

In an increasingly competitive landscape, membership organisations across various sectors are turning to creative marketing campaigns to differentiate themselves and engage their target audiences. These campaigns are essential not just for attracting new members, but also for maintaining relevance and strengthening brand identity. This article explores the key elements of successful creative marketing campaigns. [...]

How to define, empower and execute effectively in complex change management projects After completing an organisational or technology change, there are two things that every membership body comes to understand. Firstly, regular change is essential to continuous improvement and to staying relevant in a competitive sector. And secondly, the process required to achieve this [...]

Four ways for membership organisations to successfully achieve the change they need. Today, the pressure on membership organisations is greater than ever as they face two opposing challenges. On the one hand, they need to drive growth and income in order to compete. Throughout the past year, the MemberWise network has again highlighted member [...]

We know that properly informing proposed strategies and tactics for membership growth requires a high level of audience research. When we fully understand our existing audience, it allows us to effectively target like-minded individuals, equalling a higher new member conversion rate. But what are some of the best ways to accomplish this?  We recommend [...]