Fact&Fiction Marketing
Fact&Fiction Marketing
Contact Name
Aika Peto, Co-Founder

Fact&Fiction is a marketing consultancy built for membership organisations, thinkers, doers and fixers in equal measure.

We work as an extension of your team: fractional or embedded marketing leadership, hands-on support through a big transformation or platform move, or day to day delivery, whichever you need most.

We've led NFRC CPS's marketing function for three years, shaped WorldCC's member journeys ahead of a big website and CRM move, and rebuilt Hart Square's brand identity from the ground up. Right now we're helping CIEHF turn a clearer value proposition into a recruitment campaign.

Client stories:

'An incredibly competent, knowledgeable team who took the time to properly understand our needs and made excellent recommendations from the outset.'
Kate Hodgins, Head of Marketing, WorldCC

"Fancy a chat about your membership marketing? Coffee, a glass of wine, or a video call, whatever suits, get in touch with Aika below."

Marketing input on platform & tech projects

We work with you and your tech partner to keep your value proposition and member experience front and centre through any platform move.

Fractional marketing leadership

A marketing director embedded in your team, setting direction, coaching your team, and giving marketing input at SLT and board level.

Member growth, engagement & retention

Campaigns, content, SEO and GEO to bring in new members, plus the communications, personalisation and extra delivery hands to keep them engaged and renewing.

Brand strategy & identity delivery

We design and deliver the full brand identity, strategy, creative and guidelines that build trust with your members, not just recommendations.

Digital strategy, audits & member journeys

Website and journey audits that show where the member experience breaks down, and the UX, IA and content strategy work to fix it.

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