While a CRM is essential for managing member relationships, several supplementary tools can significantly enhance your membership organisation’s capabilities. These tools not only provide richer and more comprehensive services to members but also offer insights for continuous improvement and strategic decision-making.
Let’s take a look at a few additional and complementary tools in more detail, perhaps they are something that you have been considering already, or maybe they can provide some inspiration for the future.
Community Platforms
Firstly, a Community Platform (CP) can help bind your members together and act as a real incentive when it comes to recruiting new members, highlighting the robust network and support system your organisation offers. A CP reduces member attrition by keeping them engaged and active while they connect, interact, and collaborate, fostering a sense of belonging.
By creating your own Community Platform tailored to your needs, you can have greater control over the member experience and valuable data. On the platform members can easily share insights, best practices, and resources and this knowledge sharing can be promoted as a significant benefit of membership.
Marketing Automation
In the same vein, you can improve the way in which you communicate with potential and existing members using a Marketing Automation system. The key benefit with these systems is that you can more easily send personalised messages to members based on their preferences, behaviour, and interests.
And perhaps equally important, you can use the automation to nurture prospective members by sending them on tailored journeys encouraging them to join or renew their membership. This means you can create different triggers around their interests or actions (such as opening an email) and have the system automatically send a whole pre-designed series of emails designed to specifically engage them. The bottom line is that you are more likely to get a positive response if the recipients recognise the value of what they are being sent to them personally.
Learning Management Systems (LMS)
An LMS can greatly enhance the value provided to members by offering structured educational resources and training programs. Whether for professional development, certification courses, or general knowledge enhancement, an LMS can deliver content that keeps members engaged and invested in their membership. By tracking progress and feedback, you can continually refine and improve the learning experience.
Offering a robust LMS can also differentiate your organisation from others, providing a tangible benefit that attracts new members. It supports lifelong learning and skill development, which are highly valued by professionals seeking to advance their careers.
Business Intelligence (BI)
And lastly, once you start adding new tools to your portfolio you will of course significantly increase the amount of quality data that you are collecting. What to do with it all? Well, that’s where a Business Intelligence tool can really help you analyse, visualise and act upon this richness of information.
By identifying trends, patterns, and correlations you can make informed decisions about the services, benefits and pricing you offer. And by analysing member data you can gain insights into member behaviour, preferences, and engagement levels to reduce churn and develop targeted retention strategies.
Finally, a beautifully crafted set of BI dashboards can track key performance metrics, such as membership growth, revenue, and engagement, enabling you to monitor their performance over time.
Summary
So by using these types of tools (integrated with your CRM of course!) you can enhance member satisfaction, increase retention, attract new members, and improve your overall organisational effectiveness through data-driven decision-making and streamlined processes.
Compuco exists to empower socially responsible organisations with the digital tools they need to build a better world. If you’re interested in setting up a CRM database, we’d love to hear from you. You can email us at [email protected] or find us at compuco.io. We’d be happy to arrange a chat with one of our experts to ensure you have high membership renewal rates.
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