There is so much AI content everywhere I look! As a member-based organisation, do we still need to be discussing how to harness AI for everything from boosting member engagement to automation? Well, yes.
Only 12% are using AI at a maturity level that achieves a strong competitive advantage. Accenture
When only 12% are using AI at a maturity level that achieves a strong competitive advantage. A global statistic based on research of 1,200 cross-sector organisations, is it fair to assume that this figure is far lower for the Membership and Non-profit sector. Probably!
Initial findings from the MemberWise Digital Excellence Research Project 2023 are that 15% of membership professionals believe that AI would play a key role within three years. After the MemberWise Digital Excellence Conference the question was proposed again and the figure increased to circa 90%!
The impact of AI
As the impact of AI on businesses grows and accelerates at a tremendous speed, the sector will be significantly impacted by organisations leveraging technology to improve their operations and services.
The UK’s AI industry is thriving, employing over 50,000 people and contributing £3.7 billion to the economy last year (2022). Britain is home to twice as many companies providing AI products and services as any other European country and hundreds more are created each year. Department of Science, Innovation and Technology
The technology businesses you work with may already be using AI to some degree. For instance, integrating AI-driven technology with Umbraco, the open-source content management system, can help develop a unique language and translation solution that enhances efficiency, saves time and resources, and allows staff to focus on more strategic initiatives.
Avoid the humdrum of member support
Chatbots are the most obvious AI application and are mentioned in every lifeless article about AI I have ever read. However, they can provide 24/7 support for members, answer frequently asked questions, and automate certain tasks such as event registration and renewal reminders. The real value for me lies in the collection of data on member behaviour and preferences. This data can be used to tailor outreach efforts and improve member engagement.
Using AI to Automate Tedious Content Creation
Not all content creation is tedious! For editors and creative writers, it can be fun, especially if you cast aside the hellish influence of search and SEO and focus on writing high-quality content for your readers.
AI-powered content creation tools can help automate tedious tasks, such as generating social media posts. This frees up time for writers and editors to focus on more creative tasks. These tools can assist with brainstorming topics, grammar, adjusting style and tone, and generating suggestions for improving content quality.
Personalise the mundane virtual conference experience
As people attend conferences in person, many are also paired with a virtual conference for greater reach. Data, content, and chatbots are now used as personal guides that answer questions and provide support.
An incredibly boring list of benefits of membership organisations using Artificial Intelligence!
- AI-powered chatbots can provide 24/7 support for members, answer frequently asked questions, and automate certain tasks such as event registration and renewal reminders.
- AI can collect and analyse data on member behavior and preferences, which can be used to tailor outreach efforts and improve member engagement.
- AI can help automate tedious tasks, such as generating social media posts, freeing up time for writers and editors to focus on more creative tasks.
- AI can assist with brainstorming topics, grammar, adjusting style and tone, and generating suggestions for improving content quality.
- AI can provide personalised recommendations for members, such as suggested events or resources based on their interests and behavior.
- AI can help organisations identify patterns and insights in their data, enabling them to make more informed decisions and improve their operations.
- AI can help organisations identify and mitigate potential risks, such as fraudulent activity or data breaches.
- AI can enable organisations to automate and optimize their marketing and outreach efforts, improving efficiency and effectiveness.
- AI can help organisations automate administrative tasks, such as scheduling and invoicing, freeing up staff to focus on more strategic initiatives.
- AI can help organisations identify and address gaps in their offerings and services, improving member satisfaction and retention.
GrowCreate is a technology platform and system integration expert that delivers seamless experiences, improves engagement and retention and automates internal processes through a suite of Accelerators and API Connectors for systems such as Umbraco and Microsoft Dynamics.
Read case study: AI-driven translations in an open-source platform
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