Membership

In this MemberWise 'Insight' Stephanie explains how the IOP segments membership information/advice by member need at all career stages. She outlines how Student members have very different needs to Fellows and communicates how the IOP works to both meet and exceed these needs/requirements. Stephanie also takes the opportunity to update the sector on how taking [...]

In this MemberWise Presentation Video  Sinead Whelan, RCGP Membership Marketing and Initiatives Manager, outlines how online engagement/segmentation can provide great value to the member and the association/membership organisation. She also outlines a step-by-step plan and outlines the opportunities that exist. View this presentation... This video was flimed at the MemberWise Harnessing the Web national conference. [...]

This practical tools was created by MemberWise Founder, Richard Gott, in 2010 and has been used by a range of membership organisations and associations to evaluate member benefits against the requirements of the generations (including Silent Generation, Baby Boomers, Generation X, Generation Y, Generation Z and Generation Alpha). This resource provides: - An overview of [...]

This popular advice sheet (now in its fourth edition) explores popular and emerging membership scheme models. It has been downloaded 8,000 times in just 6 years! It identifies the critical components and makes clear recommendations that will help you to create, quality assure, or change your existing membership scheme to greatly improve membership value [...]

Data protection is an important issue that membership organisations and associations need to take seriously: it poses a risk of litigation and significant reputational damage. In response the MemberWise Network has conducted a survey to gain a snap shot of current attitudes and practice within the association and membership sector, and to raise awareness of [...]

This guidance note provides a quick overview of the tax relief available to members of charitable membership organisations and associations that have gained tax relief approval (on membership subscription fees) from HMRC. It also provides details on how your organisation can apply. In short, if your organisation is charitable and  eligible to be listed on [...]

This is a presentation Richard Gott delivered at CHASE 2011. The presentation was co-presented with the Charity Finance Directors' Group (Michael Dykes, Head of Membership and Information) and provides an overview of the key considerations when horizon searching for a new membership database/CRM. Although the presentation was delivered some years ago the key advice remains [...]

In this MemberWise Insight we interview Investor Relations Society (IRS) Head of Membership and Marketing, Robert Dann, to find out more about his recent membership database/CRM implementation journey.