Membership

This inspirational presentation is delivered by Paul James, Membership Engagement Manager, Association of Accounting Technicians (AAT). Paul provides you with a working definition of membership engagement and outlines the approaches available to measure member engagement. He outlines how the AAT seeks to turn engagement measures to practical use and provides great insight. This presentation was [...]

This inspirational presentation was delivered by Nicola Emmerson, Director of Membership and Professinoal Affairs, Royal Statistical Society and Abby Wright-Parkes, Consultant, Optimist Consulting. Nicola and Abby outline how the RSS developed a challenging message campaign and identify the key success factors for a successful campaign. They also provide viewers with practical tips for your next [...]

This inspirational presentation is delivered by James Roberts, Membership Experience Manager at the Royal College of General Practitioners (RCGP). James outlines the opportunities and pitfalls in changing culture to accommodate a focus on member exprience. He identifies the main challenges and outlines provides the audience with the opportunity to discuss how to prioritise their first [...]

In this Insight we interview Laura on the sector's key goal in 2016 (member engagement) and how this is being optimised at the Royal College of Phsyicians (RCP). At the start of the interview Laura was asked if an evolutionary or a revolutionary approach was required and she firmly advises that she is in 'revolution [...]

Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]

In this Insight we interview Cory Hughes, Director - Digital Experience and Strategy at Precedent. She advises that what is needed is a membership revolution and that membership bodies should think 'people first' rather than 'digital first'. She shares her top 3 online member engagement tips, provides insight on experience rather than member benefits and [...]

In this Insight we interview Gareth Davies, Member Development Specialist, Royal Society of Chemistry. Gareth introduces us to ChemNet, an online educational tool (aimed at 14 to 18 year olds) that enables the RSC to introduce new potential members to chemistry. The tool primes new potential members to both the profession and the professional body [...]

In this video Insight we interview Carl Grieves, Sales Director att leading CRM provider, Silverbear. Carl talks to us about the key challenges facing membership organisations and associations and how the network is working collaboratively to drive membership value and growth for client membership bodies. Harnessing the Web - The Future of CRM & Key [...]

In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation. Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing [...]

In this Video Insight we interview Amanda Forster, Standards Promotion Manager, at the Chartered Institute for Archiologists (CIfA). Amanda introduces the key membership segments of this recently Chartered professional body and outlines how the organisation is taking a more segmented/targeted approach to member communications and marketing. Amanda outlines how the Institute is maximising/optimising this activity [...]