Email is still one the best marketing channels around. I love the e-marketing section of the Harnessing the Web 2016 report, such useful benchmarks. Below are the statistics I think membership organisations need to take note of: Links: Download the Harnessing the Web 2016 Survey Summary Report... Visit the Optimist Consulting website... Visit the Ocean [...]
Membership Marketing – Persevere through the headaches & results will follow! (FIA)
Richard Gott2016-10-13T06:56:19+01:00In this MemberWise Insight interview we interview Fire Industry Association (FIA) Marketing Manager, Becky Reid, about how membership organisations and associations can get SMART with their membership marketing - via email marketing automation. Becky outlines how the FIA has adopted this new apporach to member emails and highlights a significant move away from hardcopy marketing [...]
Harnessing the Web Research Summary Report (2015)
Richard Gott2016-10-13T06:56:19+01:00In late 2014 we conducted a second survey of 229 membership organisations and associations to establish current and desired future usage of the web to drive membership value and grow.