Skibidi dob dob…what now? Bridging the Gap Between Your Team and Your Audience

Ever caught yourself saying “skibidi dob dob” and then realising, wait, that’s not even a thing? Or perhaps you’ve come across terms like “yeet,” “finsta,” or “no cap,” and felt a wave of confusion? You’re not alone!

Language evolves rapidly, and keeping up with the latest slang can feel like chasing a TikTok trend. This gap in understanding can sometimes result in a disconnect within organisations, especially when it comes to resonating with your membership base.

Having collaborated with various departments across different membership organisations, I’ve observed a recurring theme: the folks crafting communication materials often don’t quite match the demographic of those they’re trying to engage. But fear not – this isn’t necessarily a problem. It just means we need a little extra effort to align our messaging with our audience’s preferences.

Enter the Member Persona Infographic

Now, don’t worry – you don’t need a PhD in meme culture to get this right. A fantastic tool that can bridge this gap is the Member Persona Infographic. Think of it as a ‘cheat sheet’ that helps your team vibe with your audience.

What’s in a Member Persona Infographic?

A Member Persona Infographic is a quick, visually engaging snapshot of your typical member. It includes vital details such as:

Why they join: Is it for the networking, the swag, or the exclusive “members-only” content?
Key benefits: What perk convinced them to join
Common feedback: Capturing the phrases they might use, whether they’re “feeling the vibes” or suggesting we “level up” our services, need more expert content or want more friendly engagement.
Career stage: Are they fresh out of college, climbing the corporate ladder, or seasoned pros?
Engagement tendencies: What makes them double-tap (like) on social media? What makes them scroll past? Do they prefer the feel of a quarterly journal, or would they rather login to a members’ forum?
Demographics: Average age, gender distribution, and renewal likelihood.
Values and beliefs: What matters most to them?
Lifestyle factors: Family structure, financial status, and hobbies.
Communication style: Do they prefer formal language or a more casual, “what’s up, fam?” tone… or something in between.
Expectations: Clear expectations about services, benefits, and community engagement.
Social hangouts: From social media platforms to real-world events, where do they congregate?
Media consumption: Are they podcast enthusiasts, avid readers, or video watchers?

Crafting Your Infographic

Creating this infographic doesn’t have to be an arduous task requiring a fleet of data scientists. With a solid understanding of your membership base, you can whip up a vibrant, insightful persona in no time. If you have detailed research data, that’s even better – you can refine your personas and even create segmented profiles to target specific groups more effectively.

The Power of Persona

Having a well-crafted Member Persona Infographic is like holding the Rosetta Stone of your membership communication. It helps your team decode the cultural nuances, preferences, and values of your audience, making it easier to craft messages that resonate. No more “TL;DR” (too long; didn’t read) reactions from your members!

In essence, this tool can significantly enhance your engagement strategy. Your team communicates more effectively, your members feel more understood, and you’re likely see improvements in both engagement and retention rates. It’s not just about speaking the same language – it’s about understanding the context, the subtext, and the hashtags!

So, don’t be left in the proverbial dust of outdated memes and misunderstood slang. Get started on your Member Persona Infographic today. It’s a fun, creative way to ensure your team is always in sync with your audience, even when they drop a “chill” or a “bet” into the conversation.

If you need more tips on creating an engaging and accurate Member Persona Infographic, feel free to reach out. Let’s make sure you’re always “on fleek” with your communication strategy!