Adopting Online Member Personalisation: What is it and why would membership bodies do it?
In 2014 the key online challenge facing the membership sector is online personalisation. MemberWise Founder, Richard Gott, explores this critical and emerging challenge in part one of a three-part blog… This is a huge topic area so I will try to take a step-by-step explanation. When I refer to 'we' I am referring to membership [...]