Many are currently re-evaluating their business or organisation's offering and assessing its value to its members and subscribers in a bid to keep control and growth in a market hit by the recent pandemic. The outstanding success of subscription businesses in the UK could push some towards changing their business model to reflect this. [...]
Your membership platform is a living, breathing ecosystem. Just like a physical store needs maintenance; so does your digital ecosystem. Except, proper maintenance of your online presence gives it the ability to add value and reach more members. We’d like to see a physical location do that! Here are the 7 key maintenance activities [...]
How do you ensure that your members are getting most value from their relationship with you? We explore some key areas in which you can amplify the value, engage them in gaining value and how your organisation can benefit from a mobilised membership. Amplify Communication is critical. Clearly stating your membership proposition and benefits [...]
Persona: ‘the aspect of someone's character that is presented to or perceived by others’ A membership organisation is all about looking after its members, members are people and they have personalities. Members have common needs, desires and traits. Member Personas capture key characteristics/traits of members/prospective members. Although there is no such thing as ‘the [...]
Last year the NAS (National Association of Shopfitters and Interior Contractors) celebrated its centenary, with a fantastic year full of celebration and reflection. However, our priority now is focusing on the future, ensuring the association is as relevant as possible to those working in the shopfitting, fit out and interior contracting industry today. We [...]
Over the past decade I have seen a wide range of membership bodies move away from the traditional ‘one size fits all’ membership offering to a more tiered membership offering. To be clear I am not talking about a categorized (Associate, Member or Fellow) or a more personalised approach, but different tiers linked to [...]
By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in the 21st century. The younger generation are proving a stubborn audience to engage and we are all becoming ‘on demand’ consumers; able to purchase products and services that meet our needs as and when we [...]
There is a theory that membership as a concept is dying out, to be replaced with purchasing on demand. That the younger generation do not see the value in 'joining' an organisation. So how can membership as a sector survive these challenges? By evolving into a more innovative and enthused force for good. In fact, [...]
Richard Gott Membership Sector Influencer & Thought Leader Following the UK General Election in December 2019 professional bodies and trade associations across the country should continue to publish their respective manifestos and priorities to ensure they align or call-out key issue/omissions of those published by the new (Conservative) UK government. Not enough professional bodies [...]
The MemberWise Network is pleased to launch the Influence 100 List (Largest UK Membership Bodies) fourth quarter update (2019). In celebration we presented 20 membership bodies with Official Recognition Plaques at Digital Excellence 2019. Congratulations to the following membership bodies that have risen up the rankings via exceptional new member acquisition work over the past [...]
