Member data is a key asset within membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership data professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member data community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are data roles.

When It Comes to Membership Analysis: Are You Measuring the Wrong Things?

2026-10-19T13:51:31+01:00Monday, 19 October, 2026|Categories: Member Data, MemberWise Recognised Supplier|

Ask most membership teams how their marketing is performing and you’ll (hopefully) get a confident answer. Website visits are up. Email open rates look healthy. The last few LinkedIn posts did well. But ask how many of those visits turned into members, or how many members renewed this quarter, and things can get a [...]

Member Intelligence: going beyond traditional reporting

2026-10-15T11:04:45+01:00Thursday, 15 October, 2026|Categories: Member Data, MemberWise Recognised Supplier|

We hear many terms in data: Data Analytics, Business Analytics, Business Intelligence, Data Science, Financial Analytics. Each with their own place. But in the membership sector, there is another type of analytics that deserves a lot more attention. Member Intelligence When we talk about Member Intelligence, we mean going beyond the traditional reporting of [...]

Tough Talk – Are you really data driven?

2026-09-25T12:37:27+01:00Friday, 25 September, 2026|Categories: Member Data, MemberWise Recognised Supplier|

Have you used the phrase “we’re a data driven membership organisation”? It’s a phrase we hear often, but evidence suggests otherwise. The latest MemberWise Digital Excellence Report (2026) surveyed 480 membership body managers, department heads and directors, and these statistics jumped out to us: 80% don’t have a formal data strategy 39% aren’t measuring [...]

The EU AI Act: What It Means for Membership Organisations

2026-07-05T14:26:35+01:00Sunday, 5 July, 2026|Categories: Member Data, MemberWise Recognised Supplier|

Ask most association leaders about the EU AI Act and you tend to get one of two responses. Either “that’s a problem for big tech, not us,” or “hasn’t it been delayed anyway?” Both are understandable. Both are wrong, and both can be costly. The Act is the world’s first comprehensive law for artificial [...]

AI in membership: are your data foundations ready?

2026-05-29T08:55:40+01:00Friday, 29 May, 2026|Categories: Member Data, MemberWise Recognised Supplier|

The membership sector is adopting AI faster than almost any other technology in its recent history, but the data foundations those tools depend on have not kept pace. The 2026 MemberWise Digital Excellence Report shows AI adoption climbing from 5% to 26% in a single reporting cycle, with ChatGPT and Microsoft Copilot now part [...]

Send help … using future liquid content

2026-06-21T10:49:33+01:00Monday, 27 April, 2026|Categories: Member Data, MemberWise Recognised Supplier|

Picture this. An environmental consultant has just been handed a site investigation for a former waste dump. The preliminary risk assessment flagged potential contamination migration into a nearby watercourse, the client wants to move fast, and the local authority is asking questions she hasn't dealt with before about controlled waters risk thresholds. She needs [...]

Interview with Chair of the Digital Strategy, Data & Growth Stream at Digital Excellence 2026

2026-04-07T16:46:34+01:00Tuesday, 7 April, 2026|Categories: Member Data, MemberWise|

Digital Excellence (2026) -Thursday 7th May 2026 Daniel Bailey is Director of Digital Development and Membership Operations at ECA, the UK’s leading trade association for the electrotechnical services industry, and we are delighted to welcome him as Chair of the Digital Strategy, Data & Growth Stream at Digital Excellence 2026. He works across both ECA's Membership [...]

How membership organisations are missing out on data and AI opportunities

2026-04-01T09:25:49+01:00Wednesday, 1 April, 2026|Categories: Member Data, MemberWise Recognised Supplier|

I keep hearing membership organisations talk about using AI to predict what members need before they even ask. But here's what I've learned: most can't even tell you who their most valuable members are. The Problem Hiding in Plain Sight When I ask organisations about their AI strategy, they light up. When I ask [...]

The Importance of Quantitative and Qualitative Data in Website Design

2025-08-26T22:09:58+01:00Tuesday, 26 August, 2025|Categories: Member Data, MemberWise Recognised Supplier|

Understanding your users is at the heart of any successful digital experience. But true understanding takes more than just surface-level metrics. It requires a balance of quantitative and qualitative insight - one showing what users do, the other revealing why they do it. When used together, they drive smarter decisions and stronger digital outcomes. [...]

Personalisation and Privacy: Striking the Right Balance

2025-04-15T10:59:06+01:00Tuesday, 15 April, 2025|Categories: Member Data, MemberWise Recognised Supplier|

How to balance tailored experiences with rigorous data protection. In today’s crowded digital landscape, membership organisations face a tough challenge. They must stand out and remain relevant, even when competing against digital consumer experiences from organisations with vastly larger tech budgets. Whether you’re looking to enhance engagement or simply ensure that your data practices [...]

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