Member Data

Understanding your users is at the heart of any successful digital experience. But true understanding takes more than just surface-level metrics. It requires a balance of quantitative and qualitative insight - one showing what users do, the other revealing why they do it. When used together, they drive smarter decisions and stronger digital outcomes. [...]

How to balance tailored experiences with rigorous data protection. In today’s crowded digital landscape, membership organisations face a tough challenge. They must stand out and remain relevant, even when competing against digital consumer experiences from organisations with vastly larger tech budgets. Whether you’re looking to enhance engagement or simply ensure that your data practices [...]

Introduction  Member acquisition and retention will undergo exciting changes in 2025. Leading membership associations are prioritising dynamic membership experiences that support personalised interactions. This means members can now access robust engagement ecosystems that deliver tangible value right away. Trends like this are shaping the future of member loyalty. 5 Crucial Membership Trends for 2025 [...]

For membership organisations, making a lasting impact is at the heart of what you do—empowering your communities, enhancing member experiences, and driving positive change. But how do you deepen that impact and make every decision truly count? One of the most effective ways is through harnessing the power of your data. Data is more [...]

In the fast-evolving landscape of membership associations, the ability to adapt and grow is paramount. Central to this adaptability is the use of data, research and insights. For any membership association aiming to serve its members effectively, remain relevant, and sustain long-term growth, research isn't just beneficial—it's essential.  Looking inwards  Research provides the tools [...]

In today's digital age, data has become the cornerstone of decision-making and strategy formulation across various sectors. From commercial enterprises to non-profit membership organisations, harnessing the power of data can unlock unprecedented opportunities for growth, engagement, and impact. In this blog, we delve into the insights presented in our recently published white paper written [...]

In today's fast-paced digital world, UK-based membership organisations face the challenge of retaining members and staying relevant within their industries. However, by harnessing the power of data-driven strategies, these organisations can not only overcome digital challenges but also thrive and grow. In this article, we delve into some exciting tactics that can help boost [...]

When it comes to member experience, organisations often share two core challenges. They don’t know what their members expect or need, and they don’t know how to measure if they’re delivering on those needs. This doesn’t need to drain your resources, but done well, it will move the dial on your member value, acquisition [...]

The recent MemberWise Digital Excellence Report for 2023/24 showed how a lack of system integration and poor data management in the membership sector was holding organisations back. It’s a technical subject that you may not be too familiar with. So, as we’re feeling festive, we decided to explain it through the medium of Santa’s [...]

As the summer sun shines brightly, membership marketers should seize the opportunity to optimise their marketing strategies for the busy autumn season. The summer months provide a relatively slower period, allowing marketers to shift their focus inward and gain valuable insights from their existing database. By dedicating time to understand their audience better and [...]