Member data is a key asset within membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership data professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member data community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are data roles.

Steps to digital success: Data-driven ways to boost membership retention

2024-05-02T11:37:27+01:00Thursday, 2 May, 2024|Categories: Member Data, MemberWise Recognised Supplier|

In today's fast-paced digital world, UK-based membership organisations face the challenge of retaining members and staying relevant within their industries. However, by harnessing the power of data-driven strategies, these organisations can not only overcome digital challenges but also thrive and grow. In this article, we delve into some exciting tactics that can help boost [...]

Harness member data to improve acquisition and retention

2024-05-01T17:12:27+01:00Wednesday, 1 May, 2024|Categories: Member Data, MemberWise Recognised Supplier|

When it comes to member experience, organisations often share two core challenges. They don’t know what their members expect or need, and they don’t know how to measure if they’re delivering on those needs. This doesn’t need to drain your resources, but done well, it will move the dial on your member value, acquisition [...]

Jingle Bells, Data Cells: How Santa’s Data Strategy Can Also Work for Your Organisation

2023-12-08T11:53:54+00:00Friday, 8 December, 2023|Categories: Member Data, MemberWise Recognised Supplier|

The recent MemberWise Digital Excellence Report for 2023/24 showed how a lack of system integration and poor data management in the membership sector was holding organisations back. It’s a technical subject that you may not be too familiar with. So, as we’re feeling festive, we decided to explain it through the medium of Santa’s [...]

Maximizing Membership Marketing: Why Summer Months Are Ideal for Database Analysis and Campaign Restructuring

2023-06-19T16:44:31+01:00Monday, 19 June, 2023|Categories: Member Data, MemberWise Recognised Supplier|

As the summer sun shines brightly, membership marketers should seize the opportunity to optimise their marketing strategies for the busy autumn season. The summer months provide a relatively slower period, allowing marketers to shift their focus inward and gain valuable insights from their existing database. By dedicating time to understand their audience better and [...]

New MemberWise Ambassador for Member Data Appointed

2022-11-07T12:05:41+00:00Monday, 7 November, 2022|Categories: Member Data, MemberWise|

The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]

5 Easy Steps to Improve your Membership Data Right Now

2022-07-03T16:12:33+01:00Friday, 1 July, 2022|Categories: Member Data, MemberWise Recognised Supplier|

The MemberWise Digital Excellence (2022) Report found 70% of membership organisations use data to make important decisions and validate key assumptions. However, only 13% of membership bodies considered their staff to have confidence in the accuracy of available data. Bad data has many implications, from personalisation in a marketing email, to accurately reporting on [...]

If only we had a single member view……

2022-06-22T12:24:16+01:00Tuesday, 21 June, 2022|Categories: Member Data, MemberWise Recognised Supplier|

At the start of my career, I worked for the agency that created the Tesco Clubcard. Tesco wanted to get a view of their relationship with each customer – what was bought, how they paid, which shop type e.g. Express, Metro.  Until that point your supermarkets never really knew what share of a shopper’s [...]

This spring, take the time to spruce up your data

2022-03-15T10:09:39+00:00Tuesday, 15 March, 2022|Categories: Member Data, MemberWise Recognised Supplier|

There’s nothing like a good spring clean, and your membership data is just as in need of it. Often, data cleansing can be overlooked by teams prioritising chasing leads and handling enquiries, but done regularly and correctly it could save you time and a whole lot of hassle. It could even improve your chances [...]

The Information Commissioner’s Least Favourite Airline

2021-01-12T12:22:21+00:00Wednesday, 28 October, 2020|Categories: MemberWise Recognised Supplier, Member Data|Tags: |

So you’ll likely first be wondering what British Airways (BA) have in common with membership. Can there be a comparison between the two and why is it important for pay attention to the fine BA have just received? What are the commonalities between BA and Membership? Aside from the fact that all organisations need [...]

Data Protection Compliance During COVID-19 – What Membership Bodies Need to Know

2021-01-12T13:37:24+00:00Monday, 5 October, 2020|Categories: MemberWise Recognised Supplier, Member Data|Tags: |

In a world where members expect self-service, optimised online journeys, interactive and personalised experiences, it’s clear why increased member engagement and recruitment and retention are the top priorities for membership organisations*. In the current climate, it’s arguably more imperative than ever for membership organisations to overcome the technological challenges, inadequate systems integration and multiple [...]

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