Member Engagement & Retention

“Cost” has and will always be a factor in an individual’s decision making, and for professional bodies and membership organisations it still remains a key reason for member resignations. With the most recent cost of living crisis, questions around subscription fees and the affordability of services have become even more prevalent. In our experience, [...]

For membership organisations, understanding members deeply is at the heart of building valuable, long-term relationships. However, the reality is that many organisations still manage membership data across multiple platforms. From CRM systems to email marketing tools, community platforms, and event management software, data silos can lead to fragmented insights and missed opportunities. When information [...]

Member engagement is at the core of any thriving membership organisation. Engaged members are often more invested and loyal, making them more likely to renew their membership and advocate for the organisation’s mission. For organisations seeking ways to drive engagement in their member base, interactive content is the perfect way to strike a balance [...]

Keeping members engaged and encouraging renewals is essential but can be challenging. Communication trends play a major role in how effectively appeals and renewals perform, especially as members’ preferences continue to evolve. Using a mix of print and digital communication channels can help improve engagement and retention, and research backs this up. For example, [...]

Your members’ long-term loyalty determines your organisation’s development, stability and success. Creating genuine loyalty means figuring out what makes members stay involved and invested. We’ll discuss some of these member loyalty motivators and how you can leverage them. 6 Member Loyalty Drivers Below are six things that help make members loyal, with actionable advice [...]

With the latest MemberWise Digital Excellence report revealing that nearly half (46%) of all UK membership organisations now have an online community, it's clear to see that these platforms are becoming essential for adding member value. A successful online community can be a powerful tool to strengthen relationships, foster more collaboration, and even attract [...]

In today’s digitally connected world, offering members a choice between print and digital communications is essential to meet diverse preferences and maximise engagement. A multi-channel strategy that includes both methods can enhance member satisfaction, build loyalty, and ensure messages are effectively received. While some members value the convenience of digital communication, others appreciate the [...]

The first interactions a new member has with your organisation are critical. A seamless, engaging onboarding experience can set the scene for their entire membership journey, ensuring they feel welcomed, informed, and connected from day one. Marketing automation is a powerful tool that allows membership organisations to deliver personalised, timely, and consistent communications throughout [...]

Retaining engaged and loyal members remains a persistent challenge for many membership organisations. While tangible benefits play a crucial role, understanding the psychology behind member retention is the true game-changer. In this blog, we’ll explore five powerful psychological drivers behind member retention and keeping them committed to your organisation.  1. The Peak-End Rule  The [...]

Overview Membership organisations must offer more than just basic benefits to attract and retain members. A compelling value proposition is the key to standing out and resonating with your target audience. This blog explores the essential steps to craft a membership value proposition that speaks directly to your members' needs, leverages your unique strengths, [...]