In today’s digital world, membership organisations must provide reliable, fast, and secure online services to meet member expectations. Your website, membership management, CRM, analytics, and e-learning platforms must be resilient, scalable, and always available. Building and managing your own infrastructure requires large upfront investments, ongoing maintenance, hardware procurement and upgrades. You can avoid these undifferentiated tasks by leveraging cloud technologies and focusing your efforts on supporting your members.
Cloud IT services offer convenient pay-as-you-go pricing models, easy access to computing power, storage, databases, analytics, artificial intelligence, security, and more. With cloud technologies, you no longer need to predict traffic spikes or procure new servers each time your membership grows. The cloud scales seamlessly to match your needs and ensures your services stay online even during traffic surges.
Challenges that can be solved using Cloud Services
Each organisation is unique and have differing barriers to overcome. Some reoccurring challenges we see every day include:
Inadequate website and membership management system integration
Cloud platforms make it easy to integrate your website, membership database, CRM, and other systems. This creates a unified member experience across channels. Cloud services also help you to build platforms that scale with the need and demands of your members and integrate with third party solutions such to enhance your members experiences.
Inability to personalise the online member experience
Recently there has been a focus on personalising application experiences. Machine learning capabilities in the cloud enable you to tailor communications and recommendations based on member profiles and behaviour data. This increases relevance and engagement by showing them relevant articles, sending relevant communications and tailoring search results based on their interactions.
Lack of data / inadequate data management
Cloud service providers offer the ability to create and manage what’s known as a Data Lake. A Data Lake is a centralised repository designed to store, process and manage vast amounts of structured and unstructured data. A data lake is the key component of your modern data strategy and gives you a 360-degree view of your members data.
Inability to measure member engagement
Using your Data Lake, you can then leverage analytics dashboards and business intelligence tools to visualise member interactions across channels. This can help you to identify opportunities to better serve your members.
Ensure reliability
Cloud infrastructure is designed in a way that allows you to build highly available, secure, resilient and scalable applications. This means that your member-serving services are online and available when they need them most.
Do these challenges ring true with your organisation? What other technology challenges do you face?
Amazon Web Services (AWS) offers reliable, scalable, and inexpensive cloud computing services, with pay-as-you-go pricing. Are you ready to explore how AWS can help your UK based membership organisation?
Get in touch with Gizem or Nishant to discuss – [email protected]
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