New member acquisition is also known as member recruitment. Member recruitment is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other new member acquisition professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are new member acquisition roles.

Supercharge Your Member Acquisition: Harnessing the Power of PPC and Remarketing

2023-12-07T16:30:41+00:00Thursday, 7 December, 2023|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|

PPC Advertising for Membership Acquisition: Precision Targeting Strategies In today's fast-paced digital landscape, membership organisations are constantly seeking innovative ways to attract and retain members. One of the most effective targeting strategies in their arsenal is Pay-Per-Click (PPC) advertising. Coupled with the smart use of remarketing, it can have amazing results. This dynamic duo [...]

Membership OnTrack – New Member Acquisition On-Demand Preview

2021-01-13T13:38:56+00:00Monday, 11 January, 2021|Categories: MemberWise, New Member Acquisition/Recruitment|

In December 2020 we dedicated an entire month to the topic via our popular Membership OnTrack programme. We highlight the great on demand sessions that will help you to optimise new member acquisition activity during this challenging time. - What Do I Need to Do First to Recruit More Members? (Lecture) - Ask [...]

The Top 5 Membership Body Recruitment Game Changers

2021-01-12T12:07:38+00:00Monday, 14 December, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

The pandemic has led all leaders to reflect, and none more so than those within the membership organisations and professional bodies sectors. The old rules and expectations for attracting, selecting and appointing new senior team members are, rightly, under challenge. Arguably, there has never been a time when attracting and securing the best talent [...]

Member acquisition starts with ‘why’

2021-01-12T12:09:33+00:00Tuesday, 8 December, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

‘People don’t buy WHAT you do, they buy WHY you do it.’ (Simon Sinek) If you’ve never come across Simon Sinek, you might want to add his book ‘Start with Why: How Great Leaders Inspire Everyone to Take Action’ to your Amazon wishlist (treat yourself!). In it he explores how people are drawn to [...]

Creative Membership Marketing Campaigns: 8-step guide for membership organisations

2021-01-12T12:14:15+00:00Friday, 13 November, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

If you work in an advertising, marketing or design agency, creativity is part of the job. But what if you’re a membership organisation tasked with needing to ‘be creative’? The most successful creative membership marketing campaigns don’t happen overnight and marketers have different processes they follow to unleash their creative genius. So if you [...]

The one recruitment method that really works – and it can boost retention too…

2021-01-12T12:23:31+00:00Monday, 23 March, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

  By Guest Blogger: Emma Nicolson, Director Mulberry Advertising The results from last month’s MemberWise quick poll showed that almost a quarter of organisations keep member retention and recruitment functions separate. Doing this helps to focus our efforts, however a more nuanced approach can be very beneficial. In all our years working with membership organisations [...]

5 steps to improve your conversion rate online

2021-01-12T12:25:04+00:00Thursday, 19 March, 2020|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|Tags: |

By Guest Blogger: Jonathan McLellan, Digital Consultant Pixl8 Conversion Rate Optimisation, or CRO, is the acronym on everyone’s lips right now. As a membership marketer, you need to find the value in it or risk it being deemed just another fad. CRO can seem complicated, so we’ve broken down the basics into 5 steps. Want [...]

Our next Annual Conference MEMX 2020 on How Membership Changes the World

2020-02-14T11:10:13+00:00Tuesday, 28 January, 2020|Categories: Member CPD/Learning, Member Engagement & Retention, Member Value, Membership Leadership & Governance, Membership Strategy, MemberWise, New Member Acquisition/Recruitment|Tags: , , , , , , |

By Kerrie Fuller Associate Director of Engagement MemberWise Network There is a concern that membership is a dying concept in the 21st century. The younger generation are proving a stubborn audience to engage and we are all becoming ‘on demand’ consumers; able to purchase products and services that meet our needs as and when we [...]

The Biggest Challenge for Membership Organisations in 2020: Connecting with Generation Z!

2020-02-14T14:28:14+00:00Friday, 18 October, 2019|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|

By Guest Blogger: Steve Shiels, Head of Sales and Marketing Protech Who are Generation Z? People born between 1995-2015 are known as Generation Z. They are the first generation who have only known an online world, and their outlook is very different to those that came before them. It means that the value they perceive [...]

Typography and Imagery Made Simple for Membership Marketers

2020-02-14T14:36:09+00:00Thursday, 12 September, 2019|Categories: MemberWise Recognised Supplier, New Member Acquisition/Recruitment|

By Guest Blogger: Luke Holderness, Creative Director Pixl8 Writers provide copy, designers ‘style it up’. Why not mix up these roles? Because the flexibility of digital breaks up barriers that many organisations still see as a given. To make the best of your marketing channels, it helps if every member of your production team is [...]

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