Membership Digital Transformation

Expectations have never been higher and customer-centricity has never been more important than today, particularly when considering the rapid advancements in technology and the throes of a global pandemic. For membership organisations, this means a constant struggle to keep up with members’ needs inside the digital space and continuously showcase the value of retaining [...]

There are more than 4 billion internet users in the world, and almost 1.9 billion websites currently in existence. Tomorrow, there will be even more. Your web presence is your showroom. It’s where your members come to get an impression of who you are and what you do, and we all know that first [...]

The MemberWise Digital Excellence Report was published in June 2021, and there was an alarming statistic which jumped out- something that could seriously be affecting membership retention and acquisition. Despite 70% of Membership Organisations agreeing there is a reliance on data to operate more effectively; only 28% of Membership Organisations agreed they have all [...]

The recent 2021 MemberWise Digital Excellence report has provided us with an empirical snapshot of digital activity and strategy within the membership and association sector. With more than 700 managers and directors from leading membership organisations participating in the research, it is a must-read report for all employees within our sector. At Millertech, we [...]

MemberWise has recently released its latest Digital Excellence report and as usual, the document provides valuable insight into our sector. It analyses the current status of digital activities in the membership and association sector, puts metrics around key areas and suggests a path of best practice for those wishing to excel. Platform versus proprietary [...]

Many organisations have older, outdated systems that are instrumental to their day-to-day operations; we call these legacy systems. As they’re built on old technology, they can become slow, cumbersome or don’t have the agility to integrate new technologies. Having been in place for such a long time, legacy systems often become deeply ingrained into [...]

MemberWise published its Digital Excellence (2021/22) Report last week. The report, the fourth published, provides an insight into the state of digital programmes in the membership space, and also some interesting reading for membership organisations and suppliers to the sector. While it's hot off the press, we thought we'd provide some early commentary from Silverbear's perspective. [...]

Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital landscape has changed dramatically over the last decade, with rapid technological advancements and the rise of online platforms, which require organisations to adapt their strategies.  According to MemberWise’s Digital Excellence 2019 Report, member engagement remains [...]

One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations attract, grow and retain audiences and customers and increase income too. For Membership Organisations it is critical. With a range of marketing channels available, from marketing membership to promoting products and services, it will become [...]