Membership Digital Transformation

For many membership bodies, the legacy systems that help run day-to-day business operations, for the most part, aren’t going anywhere. We know how frustrating it is to be constantly told how bad and unagile your system is when it feels like there’s nothing you can do about it. Despite contrary belief, it is acceptable [...]

Being Santa Claus is no easy feat. Reading letters from almost every child in the world and procuring toys for all of them. Imagine that? He needs a pretty serious CRM, one that is surprisingly similar to yours… Scoring Children How would you figure out how millions of children have been naughty or nice [...]

If there’s one thing the 2021 MemberWise Digital Excellence Report proved, it’s that membership bodies have seriously accelerated their digital transformation. The report found that Association Management Systems (AMS) were the most popular tools to personalise and automate the online member experience. Despite this, many organisations have older, outdated systems that are instrumental to [...]

There are more than 8,000 membership organisations and associations based in the United Kingdom. Even though member sizes, sectors and resources offered may differ, they all share one thing in common; the disruption caused by a cyber-attack. A new report warns hybrid workplaces are creating the “perfect storm” for cybersecurity challenges which is causing [...]

We find many of our membership clients have been comfortable operating offline databases and systems that have run smoothly for many years. However, the pandemic forced many in the membership sector to reassess how member information was stored and indeed how prospect members were targeted. Offline databases no longer had a place in a [...]

Social media networking giant Twitter have announced the impending launch of a new function ‘Twitter Communities’, and the impending feature could unlock a wealth of opportunities for the membership sector to better connect about topics and conversations online. The MemberWIse Network’s Digital Excellence 2021/22 Report* evidences an increase in adoption of online communities by [...]

Expectations have never been higher and customer-centricity has never been more important than today, particularly when considering the rapid advancements in technology and the throes of a global pandemic. For membership organisations, this means a constant struggle to keep up with members’ needs inside the digital space and continuously showcase the value of retaining [...]

There are more than 4 billion internet users in the world, and almost 1.9 billion websites currently in existence. Tomorrow, there will be even more. Your web presence is your showroom. It’s where your members come to get an impression of who you are and what you do, and we all know that first [...]

The MemberWise Digital Excellence Report was published in June 2021, and there was an alarming statistic which jumped out- something that could seriously be affecting membership retention and acquisition. Despite 70% of Membership Organisations agreeing there is a reliance on data to operate more effectively; only 28% of Membership Organisations agreed they have all [...]