Membership Digital Transformation

Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital landscape has changed dramatically over the last decade, with rapid technological advancements and the rise of online platforms, which require organisations to adapt their strategies.  According to MemberWise’s Digital Excellence 2019 Report, member engagement remains [...]

One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations attract, grow and retain audiences and customers and increase income too. For Membership Organisations it is critical. With a range of marketing channels available, from marketing membership to promoting products and services, it will become [...]

The last twelve months saw many professional bodies’ attentions shift from growth to survival. With the end of the pandemic now in sight, associations should now revert to their digital transformation journeys to ensure longevity and improve their membership retention efforts. Building your digital vision Technology played a pivotal role in strengthening our resolve [...]

Balancing risk vs results is always a challenge but are you taking unnecessary risks when adopting new digital systems/processes? When planning a large investment for a new CRM or website, possibly one of the largest  investments your organisation has made in some time, you should have some peace of mind that it’s going to [...]

The last 12 months have been a challenging time for the economy with the focus of most professional bodies needing to switch from growth to survival. But now, with the end of the pandemic hopefully in sight, our organisations have an opportunity to transform their digital services and help their members reignite their careers. [...]

The MemberWise Digital Excellence 2019 Survey found that members’ key goal was increasing member engagement – for the third year running. However, measuring engagement remains a challenge. Thanks to technology, not only is it easy for membership bodies to connect with their members- they can also measure how connected members feel to the organisation. [...]

Digital technology continues to transform the way that membership organisations operate and deliver value to their members. It can provide new and exciting ways to access and experience services and it can save time and money through automating processes. We’ve all heard the term digital transformation before - but what does it mean in [...]

Ok, you need a CRM, excellent, but who, what, how, when? Let's go into a bit of detail on these core questions that you have probably asked yourself if you're thinking of a new CRM, or for some organisations your first CRM. It's a scary world out there, with buzz words and terminology that [...]

As an association, optimising your ecommerce experience (or starting one for that matter) can feel like a daunting, near impossible challenge. Ecommerce and the overall online experience haven’t always taken precedent over other important aspects such as maintaining revenue streams and providing free or low-cost resources to members. While you might be a little [...]