Membership Digital Transformation

The recent 2021 MemberWise Digital Excellence report has provided us with an empirical snapshot of digital activity and strategy within the membership and association sector. With more than 700 managers and directors from leading membership organisations participating in the research, it is a must-read report for all employees within our sector. At Millertech, we [...]

MemberWise has recently released its latest Digital Excellence report and as usual, the document provides valuable insight into our sector. It analyses the current status of digital activities in the membership and association sector, puts metrics around key areas and suggests a path of best practice for those wishing to excel. Platform versus proprietary [...]

Many organisations have older, outdated systems that are instrumental to their day-to-day operations; we call these legacy systems. As they’re built on old technology, they can become slow, cumbersome or don’t have the agility to integrate new technologies. Having been in place for such a long time, legacy systems often become deeply ingrained into [...]

MemberWise published its Digital Excellence (2021/22) Report last week. The report, the fourth published, provides an insight into the state of digital programmes in the membership space, and also some interesting reading for membership organisations and suppliers to the sector. While it's hot off the press, we thought we'd provide some early commentary from Silverbear's perspective. [...]

Membership organisations constantly face the challenge of strengthening their membership numbers through effective and engaging outreach initiatives. The digital landscape has changed dramatically over the last decade, with rapid technological advancements and the rise of online platforms, which require organisations to adapt their strategies.  According to MemberWise’s Digital Excellence 2019 Report, member engagement remains [...]

One thing is clear. Marketing technology today is an essential component of organisational transformation, helping marketers and their organisations attract, grow and retain audiences and customers and increase income too. For Membership Organisations it is critical. With a range of marketing channels available, from marketing membership to promoting products and services, it will become [...]

The last twelve months saw many professional bodies’ attentions shift from growth to survival. With the end of the pandemic now in sight, associations should now revert to their digital transformation journeys to ensure longevity and improve their membership retention efforts. Building your digital vision Technology played a pivotal role in strengthening our resolve [...]

Balancing risk vs results is always a challenge but are you taking unnecessary risks when adopting new digital systems/processes? When planning a large investment for a new CRM or website, possibly one of the largest  investments your organisation has made in some time, you should have some peace of mind that it’s going to [...]

The last 12 months have been a challenging time for the economy with the focus of most professional bodies needing to switch from growth to survival. But now, with the end of the pandemic hopefully in sight, our organisations have an opportunity to transform their digital services and help their members reignite their careers. [...]