Membership Digital Transformation

Your membership website is one of the main ways your potential member can find you. But if it’s slow, clunky or otherwise underwhelming, it’s not a great reflection on your organisation. Worse than that, poor sites are increasingly likely to get penalised in Google search results, meaning less traffic, fewer members, poor retention, and [...]

Now that many delayed or postponed CRM/CMS projects are resuming with pace, we wanted to focus on topic that we see many organisations are under estimating - Project Management! Allocating adequate time to rolling out a CRM/website project can get overlooked and deprioritised; when you have put substantial time into planning and tendering this is [...]

Adapting to the needs of members, keeping running costs low and holding data securely are some of the main factors that drove digital transformation in the membership sector. Based on our experience, membership bodies are finding their current CRM systems and Membership Management systems are too outdated to meet their growing business requirements. The [...]

If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current state of the digital membership space. The report discovered that although 95% of businesses cite members as expecting an experience that’s value-driven and engaging, only 35% have a strategy in place to make this happen. [...]

Today, the internet is the go-to place for membership bodies to advertise their services, and for individuals to find membership organisations. Your membership website will collect masses of membership data, including: member details, member engagement levels, event information, learning performance and much more. But how are you storing this data and what are you [...]

Does this sound familiar? After a painful, time-consuming, and expensive redesign, you finally relaunch your new membership site. After briefly patting yourself on the back, everybody moves on, and nothing much changes. A few years down the line, your website is out of date and neglected, so you start the whole process again. We [...]

For many membership bodies, the legacy systems that help run day-to-day business operations, for the most part, aren’t going anywhere. We know how frustrating it is to be constantly told how bad and unagile your system is when it feels like there’s nothing you can do about it. Despite contrary belief, it is acceptable [...]

Being Santa Claus is no easy feat. Reading letters from almost every child in the world and procuring toys for all of them. Imagine that? He needs a pretty serious CRM, one that is surprisingly similar to yours… Scoring Children How would you figure out how millions of children have been naughty or nice [...]

If there’s one thing the 2021 MemberWise Digital Excellence Report proved, it’s that membership bodies have seriously accelerated their digital transformation. The report found that Association Management Systems (AMS) were the most popular tools to personalise and automate the online member experience. Despite this, many organisations have older, outdated systems that are instrumental to [...]

There are more than 8,000 membership organisations and associations based in the United Kingdom. Even though member sizes, sectors and resources offered may differ, they all share one thing in common; the disruption caused by a cyber-attack. A new report warns hybrid workplaces are creating the “perfect storm” for cybersecurity challenges which is causing [...]