Membership Digital Transformation

The digital world has brought both advantages and disadvantages to many membership organisations. As technology evolves, membership organisations have had to face a range of new digital challenges. Organisations must know how to manage these challenges to succeed in the modern digital age. Engagement & Retention One of the biggest challenges for membership organisations [...]

According to Marketing General, 51% of people join membership associations to learn about their industries' best practices or access specialised information. As a result, the best way for membership organisations to provide value is through the production and curation of high-quality documentation and information. Unfortunately, this is time-consuming, difficult, and fraught with risk. It’s [...]

When it comes to your membership website, it’s essential that whoever you choose to work with to support it is aligned with driving new member acquisitions and aiding you in reaching your goals. But how do you find the perfect agency fit for your organisation and team? You’re Not Alone When your website is [...]

Digital change doesn’t come easily to any organisation, there will always be challenges along the way. New or updated digital system changes can bring some amazing benefits to the organisation and its members, but can also be quite challenging to implement. When you are looking to change the organisation’s working processes, streamline practices and automate [...]

Your membership website is one of the main ways your potential member can find you. But if it’s slow, clunky or otherwise underwhelming, it’s not a great reflection on your organisation. Worse than that, poor sites are increasingly likely to get penalised in Google search results, meaning less traffic, fewer members, poor retention, and [...]

Now that many delayed or postponed CRM/CMS projects are resuming with pace, we wanted to focus on topic that we see many organisations are under estimating - Project Management! Allocating adequate time to rolling out a CRM/website project can get overlooked and deprioritised; when you have put substantial time into planning and tendering this is [...]

Adapting to the needs of members, keeping running costs low and holding data securely are some of the main factors that drove digital transformation in the membership sector. Based on our experience, membership bodies are finding their current CRM systems and Membership Management systems are too outdated to meet their growing business requirements. The [...]

If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current state of the digital membership space. The report discovered that although 95% of businesses cite members as expecting an experience that’s value-driven and engaging, only 35% have a strategy in place to make this happen. [...]

Today, the internet is the go-to place for membership bodies to advertise their services, and for individuals to find membership organisations. Your membership website will collect masses of membership data, including: member details, member engagement levels, event information, learning performance and much more. But how are you storing this data and what are you [...]

Does this sound familiar? After a painful, time-consuming, and expensive redesign, you finally relaunch your new membership site. After briefly patting yourself on the back, everybody moves on, and nothing much changes. A few years down the line, your website is out of date and neglected, so you start the whole process again. We [...]