Membership Digital Transformation

If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current state of the digital membership space. The report discovered that although 95% of businesses cite members as expecting an experience that’s value-driven and engaging, only 35% have a strategy in place to make this happen. [...]

Today, the internet is the go-to place for membership bodies to advertise their services, and for individuals to find membership organisations. Your membership website will collect masses of membership data, including: member details, member engagement levels, event information, learning performance and much more. But how are you storing this data and what are you [...]

Does this sound familiar? After a painful, time-consuming, and expensive redesign, you finally relaunch your new membership site. After briefly patting yourself on the back, everybody moves on, and nothing much changes. A few years down the line, your website is out of date and neglected, so you start the whole process again. We [...]

For many membership bodies, the legacy systems that help run day-to-day business operations, for the most part, aren’t going anywhere. We know how frustrating it is to be constantly told how bad and unagile your system is when it feels like there’s nothing you can do about it. Despite contrary belief, it is acceptable [...]

Being Santa Claus is no easy feat. Reading letters from almost every child in the world and procuring toys for all of them. Imagine that? He needs a pretty serious CRM, one that is surprisingly similar to yours… Scoring Children How would you figure out how millions of children have been naughty or nice [...]

If there’s one thing the 2021 MemberWise Digital Excellence Report proved, it’s that membership bodies have seriously accelerated their digital transformation. The report found that Association Management Systems (AMS) were the most popular tools to personalise and automate the online member experience. Despite this, many organisations have older, outdated systems that are instrumental to [...]

There are more than 8,000 membership organisations and associations based in the United Kingdom. Even though member sizes, sectors and resources offered may differ, they all share one thing in common; the disruption caused by a cyber-attack. A new report warns hybrid workplaces are creating the “perfect storm” for cybersecurity challenges which is causing [...]

We find many of our membership clients have been comfortable operating offline databases and systems that have run smoothly for many years. However, the pandemic forced many in the membership sector to reassess how member information was stored and indeed how prospect members were targeted. Offline databases no longer had a place in a [...]

Social media networking giant Twitter have announced the impending launch of a new function ‘Twitter Communities’, and the impending feature could unlock a wealth of opportunities for the membership sector to better connect about topics and conversations online. The MemberWIse Network’s Digital Excellence 2021/22 Report* evidences an increase in adoption of online communities by [...]