Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

Expanding beyond CRM – what’s next?

2024-08-05T11:15:19+01:00Monday, 5 August, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

While a CRM is essential for managing member relationships, several supplementary tools can significantly enhance your membership organisation’s capabilities. These tools not only provide richer and more comprehensive services to members but also offer insights for continuous improvement and strategic decision-making. Let’s take a look at a few additional and complementary tools in more [...]

The bite-sized revolution: Leveraging microlearning to keep your association members engaged

2024-07-31T08:47:08+01:00Wednesday, 31 July, 2024|Categories: Member CPD/Learning, MemberWise Recognised Supplier|

Today’s professionals – the busy members your association serves – are navigating information overload. Their inboxes are overflowing, to-do lists seem never-ending, and fitting in time for professional development can feel like an impossible task. We all know the struggle. You spend hours sitting through a lengthy training session, attempting to absorb all the [...]

The Power of Creative Marketing Campaigns: Strategies for Success

2024-07-30T09:29:23+01:00Tuesday, 30 July, 2024|Categories: Membership Strategy, MemberWise Recognised Supplier|

In an increasingly competitive landscape, membership organisations across various sectors are turning to creative marketing campaigns to differentiate themselves and engage their target audiences. These campaigns are essential not just for attracting new members, but also for maintaining relevance and strengthening brand identity. This article explores the key elements of successful creative marketing campaigns. [...]

Creating a Digital-First Strategy for Member Retention

2024-07-11T17:11:04+01:00Thursday, 11 July, 2024|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

Introduction As technology and mobile devices become ubiquitous, positive digital experiences have become sacred for modern consumers. A digital-first strategy that leverages technology to create seamless, personalised experiences is a critical element of member retention. Yet, a genuine shift in perspective that completely transforms how you engage with your members is necessary for a [...]

The Future of Continuing Professional Development: Insights from the CPD Standards Office Whitepaper

2024-07-07T11:37:10+01:00Sunday, 7 July, 2024|Categories: MemberWise Recognised Supplier, Member CPD/Learning|

Over the past decade, the landscape of Continuing Professional Development (CPD) has undergone a significant transformation. As continuous research by The CPD Standards Office suggests, CPD was traditionally viewed as a shared responsibility between employees and employers, with the financial burden primarily on the employer. Today, this dynamic has shifted dramatically. Professionals are increasingly [...]

Conversion Rate Optimisation: The Key to Membership Growth

2024-06-28T12:19:34+01:00Friday, 28 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

When member acquisition is a high priority, it’s easy to look at simple marketing levers like paid search and paid social as the answer. Drive more traffic to the site, raise awareness of the organisation and in turn generate more sign ups. It really can be that easy. However, it’s not the most sustainable [...]

oomi announced as Official MemberWise Network Partner (2024)

2024-06-27T16:12:01+01:00Thursday, 27 June, 2024|Categories: MemberWise Recognised Supplier|

We’re pleased to announce that leading sector membership CRM and digital services provider, oomi, has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2024) oomi demonstrates its firm commitment to enabling membership [...]

How to Re-Engage Lapsed Members

2024-06-25T08:30:23+01:00Tuesday, 25 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations can only thrive when their members are actively participating. However, like any other entity experiences – be it a business or otherwise – over time people will become inactive. At first, lapsed members may  seem a problem. When in fact they represent a significant opportunity for growth and renewal. In this blog [...]

AI – the two into one innovation

2024-06-24T11:25:11+01:00Monday, 24 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

We often get asked about the key differences and advantages of Generative Artificial Intelligence (GenAI) and Generative Business Intelligence (GenBI). It can be confusing with all the jargon that arrives with new technology. Generative Business Intelligence is the interconnection of Generative AI with specific business data. It uses the power of organisational documents and [...]

Reimagine Your Membership Organisation with AI: The Use Cases

2024-06-20T10:35:30+01:00Thursday, 20 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

AI has the potential to unlock significant value for membership organisations and transform the way they work. As MemberWise’s digital excellence report highlighted, 100% of membership bodies believe that AI will play an important role in the next 3 years.  AI isn’t just about automating tasks; it’s about empowering your workforce and your members [...]

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