Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

Conversion Rate Optimisation: The Key to Membership Growth

2024-06-28T12:19:34+01:00Friday, 28 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

When member acquisition is a high priority, it’s easy to look at simple marketing levers like paid search and paid social as the answer. Drive more traffic to the site, raise awareness of the organisation and in turn generate more sign ups. It really can be that easy. However, it’s not the most sustainable [...]

oomi announced as Official MemberWise Network Partner (2024)

2024-06-27T16:12:01+01:00Thursday, 27 June, 2024|Categories: MemberWise Recognised Supplier|

We’re pleased to announce that leading sector membership CRM and digital services provider, oomi, has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2024) oomi demonstrates its firm commitment to enabling membership [...]

How to Re-Engage Lapsed Members

2024-06-25T08:30:23+01:00Tuesday, 25 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations can only thrive when their members are actively participating. However, like any other entity experiences – be it a business or otherwise – over time people will become inactive. At first, lapsed members may  seem a problem. When in fact they represent a significant opportunity for growth and renewal. In this blog [...]

AI – the two into one innovation

2024-06-24T11:25:11+01:00Monday, 24 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

We often get asked about the key differences and advantages of Generative Artificial Intelligence (GenAI) and Generative Business Intelligence (GenBI). It can be confusing with all the jargon that arrives with new technology. Generative Business Intelligence is the interconnection of Generative AI with specific business data. It uses the power of organisational documents and [...]

Reimagine Your Membership Organisation with AI: The Use Cases

2024-06-20T10:35:30+01:00Thursday, 20 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

AI has the potential to unlock significant value for membership organisations and transform the way they work. As MemberWise’s digital excellence report highlighted, 100% of membership bodies believe that AI will play an important role in the next 3 years.  AI isn’t just about automating tasks; it’s about empowering your workforce and your members [...]

How Membership Organisation can harness AI & Machine Learning to drive member engagement through personalisation

2024-06-18T08:57:07+01:00Tuesday, 18 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Earlier this month, we wrote a post in response to the Digital Excellence Report, more specifically on how 100% of Membership Organisations think that AI will have an impact on membership within 3 years. This time, we wanted to combine these thoughts to address another key trend from the report, namely the need for [...]

Choosing the Right Hosting Provider for Your Membership Organisation’s Web Projects

2024-06-16T17:45:52+01:00Sunday, 16 June, 2024|Categories: Project and Change Management, MemberWise Recognised Supplier|

From experience, we have come to see how the success of a web project often hinges on the quality of the web hosting service it uses. Whether your membership organisation is building a brochure site, an e-commerce site, or a complex web application, choosing the right web hosting provider is crucial. This decision impacts [...]

The Impact of Mobile Technology on Membership Engagement

2024-06-13T15:56:12+01:00Thursday, 13 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Like most things, the way membership organisations engage with their members has been transformed by today’s digital world. Smartphones are the primary means of communication and interaction. Which means one thing; organisations must leverage mobile technology to enhance member engagement.  In this blog post, we'll look at the impact mobile technology has had on [...]

The impact and strategies for success in PR for membership organisations

2024-06-13T07:36:43+01:00Thursday, 13 June, 2024|Categories: MemberWise Recognised Supplier, Membership Leadership & Governance|

Establishing a robust PR and communications plan is important for membership organisations, having the potential to play a vital role in achieving core objectives. Whether these goals are around attracting new members, demonstrating value to existing members, supporting key strategic initiatives, or obtaining essential funding, a strong PR strategy can support. However, with so [...]

Is the culture of our membership organisation holding us back?….Article 5 of 5

2024-06-11T15:08:54+01:00Tuesday, 11 June, 2024|Categories: Membership Leadership & Governance, MemberWise Recognised Supplier|

Understanding and preparing for effective cultural change Culture is a well-used term in business but McKinsey’s definition as "how we do things around here" is probably still the most accurate. This factor critically affects any organisation’s ability to efficiently respond and adapt to shifting market environments so in many cases, culture may have the [...]

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