MemberWise Recognised Supplier

Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

How to start automating emails

2022-06-17T10:52:54+01:00Friday, 17 June, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Marketing automation is a powerful tool for membership marketers. It streamlines your work and makes marketing teams more efficient, all while improving member acquisition, engagement and retention. But how do we get started automating our email marketing? Marketing automation improves productivity by 20% and can lead to significant increases in new member acquisition and [...]

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Recruiting with a small team – where to start

2022-05-19T15:41:52+01:00Thursday, 19 May, 2022|Categories: Membership Leadership & Governance, MemberWise Recognised Supplier|

Running a small association can be a challenging experience. You need to be an expert on your product/service, on finance, on management and leadership, on networking etc.​ ​Against that backdrop, having to manage recruitment is often viewed as a necessary evil - it needs to be done; it provides the lifeblood of your company – but no-one actually likes having [...]

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Effective Digital Strategies to boost Membership engagement

2022-05-09T11:16:56+01:00Monday, 9 May, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Keeping momentum with creative digital strategies that engage, retain and secure your membership audience is crucial. Your member audience deserves a tailored experience that is supported by external communications that communicate the value in being your member along their relationship with your organisation.  Doing this well, means developing digital strategies that entice at the [...]

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Importance of strong digital project management for your CRM/Website project

2022-05-06T20:33:17+01:00Thursday, 5 May, 2022|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Now that many delayed or postponed CRM/CMS projects are resuming with pace, we wanted to focus on topic that we see many organisations are under estimating - Project Management! Allocating adequate time to rolling out a CRM/website project can get overlooked and deprioritised; when you have put substantial time into planning and tendering this is [...]

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Digitisation of member engagement- here’s what you need to know

2022-05-05T15:20:50+01:00Tuesday, 3 May, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

As member interest in topics, such as Environment Social and Governance and Diversity and Inclusion, continues to increase, deploying an effective communication and engagement programme can be game-changing when it comes to delivering better member retention, acquisition and loyalty. In research conducted by Memberwise in 2021, 83% of the members surveyed expect to be [...]

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6 steps to prepare a legacy migration

2022-07-01T13:31:52+01:00Tuesday, 3 May, 2022|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Adapting to the needs of members, keeping running costs low and holding data securely are some of the main factors that drove digital transformation in the membership sector. Based on our experience, membership bodies are finding their current CRM systems and Membership Management systems are too outdated to meet their growing business requirements. The [...]

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How do you know if your members are engaged?

2022-04-27T09:54:13+01:00Wednesday, 27 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

In our previous blog, we explained how data can help you monitor and understand your member retention rates. We also noted that engagement was a key factor in driving retention. So, we’ll now take a closer look at engagement – what it is and how you can measure it. Engagement is about a lot [...]

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Making your email marketing work harder

2022-04-13T09:21:39+01:00Wednesday, 13 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Email marketing has evolved to be a strong but fluctuating communication tool, as members and prospects (plus mail service providers) become stricter and more selective about the emails they consume, or even open. Which means being savvy and tactical about your membership organisation email list. Stories before tech To combat declining open rates, email [...]

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What drives your member retention?

2022-04-12T12:34:48+01:00Tuesday, 12 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now turn our attention to retaining them and how analysing data can support this. The first step is to ensure you understand your retention metrics – how many members lapse each month and what percentage is [...]

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Deliver Exceptional Experiences For Your Digital members

2022-04-07T16:34:39+01:00Thursday, 7 April, 2022|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

If you follow MemberWise, you might have seen the annual Digital Excellence (2021/22) Report that dives into the current state of the digital membership space. The report discovered that although 95% of businesses cite members as expecting an experience that’s value-driven and engaging, only 35% have a strategy in place to make this happen. [...]

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