Memberwise Recognised Suppliers have best practice examples to share. So here we present articles written by commercial suppliers to the membership sector.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London which are supported by our memberwise recognised suppliers. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust. Our memberwise recognised suppliers also find our content useful.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 8,000 individuals working in over 3,000 organisations. We work with more than 170 Recognised Suppliers to provide our resources.

Why AI is the future of membership knowledge (& how to get it right)

2025-03-18T15:53:31+00:00Tuesday, 18 March, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

If you work in a membership organisation, you already know the pain. Members need answers—about CPD requirements, industry standards, event bookings, or how to renew their membership. But where do they go? For many, it’s straight to your inbox or a phone call to your team. Despite all the carefully curated content, FAQs, and [...]

A Guide to Creating a Successful Membership Newsletter

2025-03-12T11:07:29+00:00Wednesday, 12 March, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Starting a newsletter may seem like a daunting task, but it can be an incredibly effective tool to engage with your members. There are several benefits to publishing a newsletter, such as keeping members informed of upcoming events, sharing community news, and providing industry updates, all conveniently compiled in one publication. A newsletter serves [...]

Stop searching, start knowing: how AI unlocks membership knowledge

2025-02-24T10:37:31+00:00Sunday, 23 February, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Membership organisations generate a huge amount of valuable knowledge—years of reports, research, policies, and best practices. But when someone actually needs that information? It’s often impossible to find. Sound familiar? Members email and phone with questions that should be easily answered—but can’t find the information themselves. Staff waste hours digging through PDFs, emails, and [...]

Data-Driven Strategies to Future-Proof Your Association’s Membership Retention

2025-02-19T15:15:54+00:00Wednesday, 19 February, 2025|Categories: Membership Strategy, MemberWise Recognised Supplier|

In today’s economic climate, professional associations face an unprecedented challenge: maintaining strong membership numbers whilst their members grapple with mounting cost-of-living pressures. As discretionary spending comes under scrutiny, membership subscriptions often find themselves on the chopping block. However, there’s a science to ensuring your association doesn’t become a casualty of budget cuts. Understanding the [...]

Beyond the Badge: Why Mentoring Is a Core Membership Benefit

2025-02-18T10:43:19+00:00Tuesday, 18 February, 2025|Categories: MemberWise Recognised Supplier, People and Volunteer Management|

Professional bodies do more than issue membership certificates; they create communities where knowledge, experience, and career progression are actively supported. A mentoring programme brings this to life, providing structured support that helps members advance in their careers, gain qualifications, and build strong networks. More than just a ‘nice-to-have,’ mentoring is a high-value, low-cost benefit [...]

Membership Trends for 2025

2025-02-03T16:28:32+00:00Monday, 3 February, 2025|Categories: Member Data, MemberWise Recognised Supplier|

Introduction  Member acquisition and retention will undergo exciting changes in 2025. Leading membership associations are prioritising dynamic membership experiences that support personalised interactions. This means members can now access robust engagement ecosystems that deliver tangible value right away. Trends like this are shaping the future of member loyalty. 5 Crucial Membership Trends for 2025 [...]

Managing Trade Associations in a Transforming Workforce: Opportunities, Challenges, and Strategies

2025-01-31T16:04:36+00:00Friday, 31 January, 2025|Categories: Membership Strategy, MemberWise Recognised Supplier|

Trade associations are an essential part of the UK economy. They represent businesses across various sectors and act as the collective voice for their members. An estimated 400–500 trade associations in the UK have full-time staff, and over 1,000 smaller organisations may operate without dedicated staff. Collectively, these associations play a pivotal role in [...]

10 Things to Consider if You’re Planning a Rebrand for your Membership Organisation

2025-01-30T10:59:48+00:00Thursday, 30 January, 2025|Categories: Membership Strategy, MemberWise Recognised Supplier|

Rebranding is one of the most significant moves a membership organisation can undertake. It’s not just about changing a logo; it’s a journey to redefine who you are, realign with your values, and ensure that your brand remains relevant to evolving audiences. Whether you’re a decades-old institution or a growing community group, rebranding presents [...]

Seeking relevancy in the face of competition

2025-01-28T20:39:45+00:00Tuesday, 28 January, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

The DeepSeek news landed the same time as many of us are getting our annual professional body renewal letters through the post. I have been a member since 2010 with my Institute and they kindly told me of all the wonderful things they have done over 2024, that they had an exciting future and [...]

Harnessing AI for membership organisations: The time to act is now

2025-01-16T09:56:23+00:00Thursday, 16 January, 2025|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Artificial intelligence (AI) is no longer a concept confined to tech companies and futuristic visions. It is rapidly transforming industries, education, and public services, promising unparalleled opportunities for efficiency and growth. The recent UK Government announcement on the strategic use of AI to boost economic growth and streamline public services underlines the significance of [...]

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