In an increasingly competitive landscape, membership organisations across various sectors are turning to creative marketing campaigns to differentiate themselves and engage their target audiences. These campaigns are essential not just for attracting new members, but also for maintaining relevance and strengthening brand identity. This article explores the key elements of successful creative marketing campaigns. [...]
‘Innovate, experiment, monitor and control’ is an often used mantra within GenAI. Everyone is testing AI concepts, learning through trial and error while looking for the competitive advantage. There often is not one solution, but an ecosystem of technology to unlock data and AI opportunities. Patience will also be a virtue as AI Governance [...]
The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]
Introduction As technology and mobile devices become ubiquitous, positive digital experiences have become sacred for modern consumers. A digital-first strategy that leverages technology to create seamless, personalised experiences is a critical element of member retention. Yet, a genuine shift in perspective that completely transforms how you engage with your members is necessary for a [...]
Over the past decade, the landscape of Continuing Professional Development (CPD) has undergone a significant transformation. As continuous research by The CPD Standards Office suggests, CPD was traditionally viewed as a shared responsibility between employees and employers, with the financial burden primarily on the employer. Today, this dynamic has shifted dramatically. Professionals are increasingly [...]
When member acquisition is a high priority, it’s easy to look at simple marketing levers like paid search and paid social as the answer. Drive more traffic to the site, raise awareness of the organisation and in turn generate more sign ups. It really can be that easy. However, it’s not the most sustainable [...]
We’re pleased to announce that leading sector membership CRM and digital services provider, oomi, has been recognised by the MemberWise Network for their year-round commitment to best practice sharing within the Membership and Association Sector and their alignment with the network. As an Official Partner (2024) oomi demonstrates its firm commitment to enabling membership [...]
Membership organisations can only thrive when their members are actively participating. However, like any other entity experiences – be it a business or otherwise – over time people will become inactive. At first, lapsed members may seem a problem. When in fact they represent a significant opportunity for growth and renewal. In this blog [...]
We often get asked about the key differences and advantages of Generative Artificial Intelligence (GenAI) and Generative Business Intelligence (GenBI). It can be confusing with all the jargon that arrives with new technology. Generative Business Intelligence is the interconnection of Generative AI with specific business data. It uses the power of organisational documents and [...]
AI has the potential to unlock significant value for membership organisations and transform the way they work. As MemberWise’s digital excellence report highlighted, 100% of membership bodies believe that AI will play an important role in the next 3 years. AI isn’t just about automating tasks; it’s about empowering your workforce and your members [...]
