Are you one of the 2m + who have seen the viral AI generated Yeti vlogs on YouTube? Very clever and amusing if you have not seen them yet. We all have been used to CGI in movies for decades, some even remember the Millennium Falcon, X-wings, and other starships were built from a [...]
The landscape of membership is changing. Retention is tough, and attracting new members is even tougher. Simply offering benefits no longer guarantees loyalty or success. According to the 2024 MemberWise Digital Excellence Report, around 34% of membership organisations have seen a decline in membership numbers over the last year. On top of this, over [...]
Introduction One thing you can always count on is that your members' needs will evolve. Static, one-size-fits-all benefits are giving way to more relevant, ongoing perks to match this evolution. The membership organisations that thrive today are those adding value at various stages throughout the member journey so that their offering feels essential rather [...]
Let's be honest, today's members expect a lot from organisations. They want everything to be easy, quick, and fully personalised. Getting someone from their first sign-up to becoming a true champion of your organisation takes more than just good intentions. You need the right tools to make that journey as smooth as possible. A [...]
The Data (Use & Access) Act 2025 (DUAA) introduces significant changes to the UK’s data protection framework bringing both opportunities and new compliance requirements for membership organisations. What the DUAA means The DUAA, which received Royal Assent on 19th June 2025, introduces significant updates to UK data protection laws, affecting how membership organisations handle [...]
As we enter the AI era, your members can now get instant answers and insights to complex questions —for free. So what does this mean for membership organisations? Let’s be honest—when a member has a question, they’re not waiting for your reply. They’re asking ChatGPT. Why wouldn’t they? It’s fast, free, and available 24/7. [...]
In today’s dynamic and regulated professional landscape, Continuing Professional Development (CPD) has evolved from a compliance checkbox into a strategic lever for workforce transformation. For professional associations across the UK and Europe, the challenge is no longer whether to offer CPD, but how to elevate it to deliver measurable impact for members, regulators, and [...]
Royal Warrants are a centuries-old mark of recognition for companies or individuals who have supplied goods or services to the Royal Household for at least five years, and who demonstrate excellence, reliability, and integrity. They are neither commercial endorsements nor easily granted badges, they are earned over time, reflecting an ongoing relationship grounded in [...]
On average, membership subscriptions and events make up approximately 30-45% total revenue for membership organisations. However, the time to diversify revenue streams has come. Due in part to an industry-wide recognition that overreliance on fee-based models means more vulnerability. In fact, the MemberWise Influence 100 membership bodies costs are only half covered by subscription [...]
In our last blog, we explored how optimisation tools and smart personalisation can transform member engagement. But how do you measure that transformation? How can you prove what’s working and where more effort is needed? That’s where KPIs come in. With the right KPIs, you can cut through the noise, align your teams, and [...]
