I keep hearing membership organisations talk about using AI to predict what members need before they even ask. But here's what I've learned: most can't even tell you who their most valuable members are. The Problem Hiding in Plain Sight When I ask organisations about their AI strategy, they light up. When I ask [...]
Digital Excellence (2026) -Thursday 7th May 2026 Kayleigh Mapstone, Executive Director of British Mensa and MemberWise Ambassador (Community), will be a familiar and very welcome face to many within the MemberWise network. Having been actively involved in the community for several years – as a speaker, ambassador and regular delegate – Kayleigh has become [...]
Nobody sets out to run a membership organisation on spreadsheets, manual processes or workarounds. Yet you might find yourself in this position. Picture this: it’s the end of the month on a Tuesday, the team knows which spreadsheet has the right renewal data, who to ask when the numbers don’t add up and how [...]
A research-informed view on how member expectations are evolving Membership organisations are entering 2026 in a period of rapid change. Engagement, retention, and visible value are no longer secondary goals. They are the strongest drivers of sustainable growth. Industry benchmark research continues to highlight how member expectations are evolving and why organisations must rethink [...]
Interview with Sophie Tothill, Senior Engagement Lead, CIPD Chair of Stream 2: Digital for Member Engagement & Value, Digital Excellence May 2026 Many of you will already recognise Sophie Tothill — usually in a red MemberWise t-shirt, clipboard in hand, generously supporting the team over the past few years. This year, we’re delighted that [...]
How rising expectations are reshaping digital standards for associations Members increasingly judge their association experience against the digital services they use every day. Self-service, mobile-friendly access and relevant communications are no longer “nice to have”. They’re the baseline. When someone can book a holiday, manage their banking and order groceries from their phone in [...]
The outlook for IT support and cyber security is less about predicting specific technologies and more about understanding the pace and direction of change. The past few years have shown that reactive IT models are no longer sufficient; organisations that succeed will be those that treat IT and security as strategic enablers rather than [...]
As someone working in a membership organisation, you’ve probably heard the word ‘disengagement’ said whenever participation or enthusiasm declines. Maybe you’ve noticed fewer RSVPs for events, newsletter open rates slipping, or the same group of members showing up time and again while others fade into the background. It’s tempting to put this down to [...]
"42% of businesses cite lack of training or CRM experts as the biggest barrier" (Source: crm.org) For more than three decades, we’ve worked alongside membership organisations to help them embed CRM systems into their day-to-day operations. During that time, one lesson has come through consistently: investing in the right CRM is only the first [...]
Digital engagement now forms the foundation of retention, advocacy and long-term value for membership organisations. However, many organisations still rely on websites that function as digital noticeboards rather than active engagement platforms. No matter the industry, members today expect personalised, intuitive, and on-demand digital experiences. A smarter website strategy can make all the difference [...]
