Most membership organisations fall into one of three scenarios: spending money on Google and LinkedIn ads that appear successful but deliver no growth, considering whether paid advertising could work for them, or avoiding paid advertising altogether despite needing new growth channels. If any of these sound familiar, you’re not alone, and more importantly, there’s [...]
Imagine a member seeking assistance only to be bounced around various departments, needing to describe his or her circumstances at each touchpoint. When they finally arrive at someone who can assist them, that person can’t access their entire membership history. This frustrating member experience is a result of data silos. You can’t give your [...]
Membership organisations rightly devote time and energy to listening to their members. Member surveys and consultations provide valuable insights into satisfaction, needs, areas for improvement, and opinions on important subjects and developments within the profession. But often, one group’s voice is missing: non-members. Non-members may not complete your regular surveys or attending your events, [...]
Futureproof your organisation by investing in the next generation — now. I recently collaborated with a forward-thinking membership body that truly values its student members. They don’t just offer free membership — they invest in it. The result? A dynamic, engaged, and loyal future member base. If you’re in a membership organisation and you’re not [...]
Stop segmenting for convenience - Start segmenting for impact Segmentation has become a buzzword in the membership world, but the way many organisations approach it is fundamentally flawed. Too often it’s a tidy admin exercise: categorising members by age, career stage or geography and calling it done. This type of segmentation might keep the [...]
Whilst many organisations have implemented new tech as part of their digital transformation, they don’t have a strategy in place that helps them derive value from their investment. They often end up in a vicious circle where they fail to properly adopt new and existing capabilities, user enthusiasm wanes, and the CRM is blamed [...]
Online communities are an integral part of any cohesive membership organisation. An active community expands reach to prospects, invokes a sense of belonging in existing members, and can even make USPs all the more compelling. In a recent podcast, discussion of the 90-9-1 rule highlighted a major challenge of online communities. The majority of [...]
Understanding your users is at the heart of any successful digital experience. But true understanding takes more than just surface-level metrics. It requires a balance of quantitative and qualitative insight - one showing what users do, the other revealing why they do it. When used together, they drive smarter decisions and stronger digital outcomes. [...]
The thought of visiting the local Blockbuster store with your membership card in hand, brings a warming sense of nostalgia for an 80s child like me. But what’s the story behind the demise of this iconic membership business? In its prime in 2004, Blockbuster boasted 9,000 stores worldwide, with revenues of $6 billion and [...]
The MemberWise Network is the leading free best practice network for membership and association professionals in the UK/EU. This year we embark on an ambitious programme to tool up the sector in response to the requirement to grow. Here is where we start. We wholeheartedly believe that common roles within Membership Organisations and Associations [...]
