Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

The silent crisis: Why your member recruitment strategy is wilting (and how email can revive it)

2025-10-08T12:25:17+01:00Wednesday, 8 October, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Here's a stat that should make every membership professional sit up: 52% of you cite events as your top-performing recruitment method. Brilliant, right? Wrong. Well, not entirely wrong. Events are fantastic. But here's the problem: you're spending thousands on conferences, webinars, and networking sessions, collecting hundreds of email addresses... and then what? According to [...]

Converting Free Online Communities into Paying Members

2025-10-02T13:20:47+01:00Thursday, 2 October, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Free online communities are thriving in membership organisations, but low conversion rates remain a challenge. This article explores how freemium models, trials, and clear value propositions can convert free subscribers into fully fledged, paying members. Why Free Communities Matter  Free online communities expand an organisation’s acquisition funnel, boosting visibility and giving prospects a “taster” [...]

Why Your Membership Ads Are Wasting Money (And How to Fix It)

2025-09-28T10:57:29+01:00Sunday, 28 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Most membership organisations fall into one of three scenarios: spending money on Google and LinkedIn ads that appear successful but deliver no growth, considering whether paid advertising could work for them, or avoiding paid advertising altogether despite needing new growth channels. If any of these sound familiar, you’re not alone, and more importantly, there’s [...]

How Data Silos Are Frustrating Your Members

2025-09-22T10:43:35+01:00Monday, 22 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Imagine a member seeking assistance only to be bounced around various departments, needing to describe his or her circumstances at each touchpoint. When they finally arrive at someone who can assist them, that person can’t access their entire membership history.  This frustrating member experience is a result of data silos. You can’t give your [...]

Looking outside the membership: Why researching non-members matters

2025-09-17T17:50:07+01:00Wednesday, 17 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations rightly devote time and energy to listening to their members. Member surveys and consultations provide valuable insights into satisfaction, needs, areas for improvement, and opinions on important subjects and developments within the profession. But often, one group’s voice is missing: non-members. Non-members may not complete your regular surveys or attending your events, [...]

Why You Should Cultivate Your Student Membership

2025-09-15T08:04:59+01:00Monday, 15 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Futureproof your organisation by investing in the next generation — now. I recently collaborated with a forward-thinking membership body that truly values its student members. They don’t just offer free membership — they invest in it. The result? A dynamic, engaged, and loyal future member base. If you’re in a membership organisation and you’re not [...]

Segmentation for Impact: Why member insight needs to go deeper than demographics

2025-09-02T14:30:38+01:00Tuesday, 2 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Stop segmenting for convenience - Start segmenting for impact Segmentation has become a buzzword in the membership world, but the way many organisations approach it is fundamentally flawed. Too often it’s a tidy admin exercise: categorising members by age, career stage or geography and calling it done. This type of segmentation might keep the [...]

How to Activate Lurkers & Cut Passive Participation

2025-09-01T08:31:34+01:00Monday, 1 September, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Online communities are an integral part of any cohesive membership organisation. An active community expands reach to prospects, invokes a sense of belonging in existing members, and can even make USPs all the more compelling. In a recent podcast, discussion of the 90-9-1 rule highlighted a major challenge of online communities. The majority of [...]

Blockbusters billion-dollar blind spot: a lesson to all Membership organisations

2025-08-21T16:58:19+01:00Thursday, 21 August, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

The thought of visiting the local Blockbuster store with your membership card in hand, brings a warming sense of nostalgia for an 80s child like me.  But what’s the story behind the demise of this iconic membership business? In its prime in 2004, Blockbuster boasted 9,000 stores worldwide, with revenues of $6 billion and [...]

Revenue diversification strategies: How to increase member retention and drive non-dues revenue

2025-08-08T15:22:15+01:00Friday, 8 August, 2025|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

The landscape of membership is changing. Retention is tough, and attracting new members is even tougher. Simply offering benefits no longer guarantees loyalty or success. According to the 2024 MemberWise Digital Excellence Report, around 34% of membership organisations have seen a decline in membership numbers over the last year. On top of this, over [...]

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