Member Engagement & Retention

As someone working in a membership organisation, you’ve probably heard the word ‘disengagement’ said whenever participation or enthusiasm declines. Maybe you’ve noticed fewer RSVPs for events, newsletter open rates slipping, or the same group of members showing up time and again while others fade into the background. It’s tempting to put this down to [...]

Digital engagement now forms the foundation of retention, advocacy and long-term value for membership organisations. However, many organisations still rely on websites that function as digital noticeboards rather than active engagement platforms. No matter the industry, members today expect personalised, intuitive, and on-demand digital experiences. A smarter website strategy can make all the difference [...]

Every association has them: members who pay their fees, receive the emails, maybe attend one event, and then slowly disappear into the background. They don’t cancel. They don’t complain. They simply fade. This ‘invisible member’ points to a deeper problem. Engagement rarely starts with systems. It starts with psychology. People tend to emotionally leave [...]

Why authenticity, insight and impact is defining the future of membership Every year, we’re tempted to predict the future. Every year, the future laughs quietly and does what it was going to do anyway. And yet… stepping into 2026, there is something different in the air for membership organisations. The noise is louder. The [...]

In the membership world, experience is everything. It underpins retention, advocacy and long-term value. Members increasingly expect timely, human responses across multiple channels, yet many organisations are trying to meet those expectations with small in-house teams and finite budgets. Pressure points are well known. Annual renewals, event registrations and peak campaign periods can quickly [...]

For many membership organisations, the website is just there—like electricity or water—something you expect to work in the background. But is your website quietly ticking along as a basic utility, or is it a true asset driving your association’s growth and member satisfaction? The Utility Mindset If your website simply lists information, processes renewals, [...]

Why Experience Matters Your members’ expectations have changed. They now compare your membership experience to the slick, personalised journeys they get from services like Spotify or Apple. Experience goes beyond benefits; it includes all interactions from the point of discovery through to renewal. Every touchpoint influences how a member feels and whether they remain [...]

Here's a stat that should make every membership professional sit up: 52% of you cite events as your top-performing recruitment method. Brilliant, right? Wrong. Well, not entirely wrong. Events are fantastic. But here's the problem: you're spending thousands on conferences, webinars, and networking sessions, collecting hundreds of email addresses... and then what? According to [...]