Member Engagement & Retention

Membership organisations are gradually realising the unique value of video - especially case studies and testimonials - to help them retain and recruit members. This is because there is nothing as compelling as seeing actual members describing their lived experience. With over 89% of video marketers saying video gives them good ROI (Optimonster) and 84% [...]

Converting or upgrading a member from student to graduate/associate/full member implies that: 1. There has been mutual engagement and a previous financial transaction. 2. The upgrade is both relevant and important to the individual concerned. 3. They are actually aware of their relationship with the professional body! Student membership for many professional bodies is [...]

Your objectives are clear - grow the organisation’s revenue, through diversifing from existing revenue streams, retaining more members, increasing member engagement, whilst acquiring new ones… that’s no small task for any organisation, especially in the a tough economic climate, that is getting tougher. Member requirements are changing so fast digitally, servicing existing member segments [...]

“Proactive, personal and two-way member contact is more important than ever during the current economic and employment crisis,” says Alana Turnbull, Business Development Director at Chord UK.     Here are six reasons why you should prioritise personalised telephone calls to your members, so they see their membership is essential: 1. Increase Member Value Personalised conversations with members [...]

Now more than ever your membership is under threat with the squeeze on budgets. Members will be asking themselves ‘can I justify renewing my membership?’ However if you are considering any discounts or promotions beware. No price is cheap enough if you don’t see the value in what you are getting, equally a higher [...]

Sometimes it’s all too easy to shy away from difficult truths about your organisation. AND some marketing agencies and data analysts (particularly those who are not membership specialists) run scared from negative statistics, perceptions and attitudes that may haunt your organisation. BUT this information is vital if you want your membership base to grow, [...]