Member Engagement & Retention

Why should I join you? Why should I stay with you? What are you offering that I can’t get elsewhere, and matters to me? Fundamentally, why should I choose you? Obvious questions that membership organisations have to be able to clearly answer if they are to grow and prosper. Failure to do so will ultimately lead to [...]

The MemberWise Recognised Supplier Directory showcases a wealth of businesses who have worked within the membership sector in some capacity. Some provide products and services solely to membership bodies, while others have membership organisations within their portfolio of clients. Each recognised supplier proudly boasts experience and knowledge within the membership sector. But how important [...]

Customer Experience (CX) is the word of the minute in the marketing space, and it is even more crucial in the membership sector as the value exchange during a challenging economic period needs to be bigger and better than ever.   First and foremost, always gather information on your members, followers or customers using first [...]

Membership organisations are gradually realising the unique value of video - especially case studies and testimonials - to help them retain and recruit members. This is because there is nothing as compelling as seeing actual members describing their lived experience. With over 89% of video marketers saying video gives them good ROI (Optimonster) and 84% [...]

Converting or upgrading a member from student to graduate/associate/full member implies that: 1. There has been mutual engagement and a previous financial transaction. 2. The upgrade is both relevant and important to the individual concerned. 3. They are actually aware of their relationship with the professional body! Student membership for many professional bodies is [...]

Your objectives are clear - grow the organisation’s revenue, through diversifing from existing revenue streams, retaining more members, increasing member engagement, whilst acquiring new ones… that’s no small task for any organisation, especially in the a tough economic climate, that is getting tougher. Member requirements are changing so fast digitally, servicing existing member segments [...]

“Proactive, personal and two-way member contact is more important than ever during the current economic and employment crisis,” says Alana Turnbull, Business Development Director at Chord UK.     Here are six reasons why you should prioritise personalised telephone calls to your members, so they see their membership is essential: 1. Increase Member Value Personalised conversations with members [...]