Member Engagement & Retention

Membership Body Trustee Reports, white papers, committee presentations, annual reports, member toolkits... the world is full of them. However, quality can often be a vulnerability and we’ve all spotted obvious mistakes or clunky artwork that turns a presentation into a punchline. At best, it’s merely embarrassing; at worst, it can undermine all your hard [...]

In the dynamic world of membership, we strive not just for numbers but for a passionate community of committed members. They are the driving force behind your organisation’s success – propelling your goals forward and amplifying your message. Cultivating engaged members holds the key to unleashing your organisation's full potential, to make a lasting [...]

Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your brand to new audiences and convinces others to take the next step. But how do you retain those members and turn them into repeat purchasers and brand advocates? Email marketing Despite rapid development and change [...]

Your members value your publications - but what can you do when the cost of producing and delivering membership communications is spiralling out of hand? If the cost of delivering regular, engaging content to your membership is threatening the future of your publishing programme, you’re not alone. With print and postage prices rising year [...]

With the lush greenness of summer upon us, now is the perfect time to check out how your membership is growing …and to weed out any problems. Just the right time to ensure your membership continues to bloom. Running a successful membership organisation relies heavily on attracting and retaining passionate members. Now, more than [...]

Given the ongoing cost-of-living crisis in the UK, businesses, including membership organisations, must be more careful with their budgets. The current climate is understandably making it difficult for organisations to attract and retain members. Most of us are cutting costs where we can, and things like non-compulsory membership subscriptions, or perceived 'nice to haves' [...]

For businesses and brands, community has become an increasingly hot topic over the past 30 years. It is naturally significant for membership organisations, which are involved in many of the activities that breed real community. There are, however, some misunderstandings about what the term means. Social media has contributed to its misuse and seen [...]

Why should I join you? Why should I stay with you? What are you offering that I can’t get elsewhere, and matters to me? Fundamentally, why should I choose you? Obvious questions that membership organisations have to be able to clearly answer if they are to grow and prosper. Failure to do so will ultimately lead to [...]

The MemberWise Recognised Supplier Directory showcases a wealth of businesses who have worked within the membership sector in some capacity. Some provide products and services solely to membership bodies, while others have membership organisations within their portfolio of clients. Each recognised supplier proudly boasts experience and knowledge within the membership sector. But how important [...]

Customer Experience (CX) is the word of the minute in the marketing space, and it is even more crucial in the membership sector as the value exchange during a challenging economic period needs to be bigger and better than ever.   First and foremost, always gather information on your members, followers or customers using first [...]