Member Engagement & Retention

Membership organisations are a great way to build brand communities and bring people together around a common interest. In the UK alone, there are an estimated 8,000 membership organisations and associations (with memberships of over 1,000 individuals/organisations) and around 80% of the population belongs to some kind of membership organisation/association. But what is the [...]

In the realm of organisational improvement, it's all too common to shy away from confronting uncomfortable truths. Marketers and data analysts, especially those not deeply embedded in the world of membership, sometimes avoid confronting the lurking spectres of negative statistics and perceptions. However, if you're seeking growth, vitality, and evolution for your membership base, [...]

Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members Identifying key metrics to boost member engagement Engagement scoring is a powerful tool that membership bodies use to measure the level of engagement of their members. It involves assigning scores to various member interactions, such [...]

The key to achieving sustainable growth is retaining members for the long term. Many membership organisations strive for continuous growth but fail to achieve it. In this blog, we’ll explore ten actionable strategies to enhance membership retention  for your organisation.  Why Membership Retention Matters Membership retention is just as much about building a strong [...]

Drafting a new job description or updating an existing job description can be a challenge. It is critical to include an accurate person specification and include all the key responsibilities included within the role. How can you be sure you have covered off all the essential areas? Does the wording make sense? Is there [...]

Get ready to embark on a captivating journey. A rock 'n' roll revolution in the world of photography. Imagine your photography as the resonating guitar solo that sends an anthem soaring to new heights. We've all encountered cringeworthy images that stand out like a discordant note in a symphony, not to mention stock photos [...]

Membership Body Trustee Reports, white papers, committee presentations, annual reports, member toolkits... the world is full of them. However, quality can often be a vulnerability and we’ve all spotted obvious mistakes or clunky artwork that turns a presentation into a punchline. At best, it’s merely embarrassing; at worst, it can undermine all your hard [...]

In the dynamic world of membership, we strive not just for numbers but for a passionate community of committed members. They are the driving force behind your organisation’s success – propelling your goals forward and amplifying your message. Cultivating engaged members holds the key to unleashing your organisation's full potential, to make a lasting [...]

Retaining members is cheaper and easier than finding new ones. Better yet, doing it well generates word-of-mouth, brings your brand to new audiences and convinces others to take the next step. But how do you retain those members and turn them into repeat purchasers and brand advocates? Email marketing Despite rapid development and change [...]

Your members value your publications - but what can you do when the cost of producing and delivering membership communications is spiralling out of hand? If the cost of delivering regular, engaging content to your membership is threatening the future of your publishing programme, you’re not alone. With print and postage prices rising year [...]