Member Engagement & Retention

Membership renewals are often a time of stress: for the management team, because they know some will not renew; and for the back-office team too, because of what is often a slow and cumbersome renewals process. A process that can result in lots of calls from angry members. We’ve seen first-hand how broken and [...]

Do you want exceptional retention levels? Are you looking to increase your recruitment figures? If so, let me ask you: how well do you really know your members? Does everyone in your organisation know what your members look like and what keeps them engaged? Here’s how you can educate them easily and effectively! 1. SEGMENT [...]

It’s a trick question really because the best time was 6 months ago … failing that, last month …last week …yesterday… but we can’t go back and change the past. AND as we are a little over halfway through the year – NOW IS the best time to evaluate your member journey. How are [...]

Retaining members is just as important a task for membership organisations as obtaining new ones. After all, the higher your retention rate, the fewer new members you need to keep on growing! And yet one of the most significant reasons members don’t renew is simply because they forget according to MGI’s 2021 annual report. [...]

Marketing automation is a powerful tool for membership marketers. It streamlines your work and makes marketing teams more efficient, all while improving member acquisition, engagement and retention. But how do we get started automating our email marketing? Marketing automation improves productivity by 20% and can lead to significant increases in new member acquisition and [...]

Keeping momentum with creative digital strategies that engage, retain and secure your membership audience is crucial. Your member audience deserves a tailored experience that is supported by external communications that communicate the value in being your member along their relationship with your organisation.  Doing this well, means developing digital strategies that entice at the [...]

As member interest in topics, such as Environment Social and Governance and Diversity and Inclusion, continues to increase, deploying an effective communication and engagement programme can be game-changing when it comes to delivering better member retention, acquisition and loyalty. In research conducted by Memberwise in 2021, 83% of the members surveyed expect to be [...]

In our previous blog, we explained how data can help you monitor and understand your member retention rates. We also noted that engagement was a key factor in driving retention. So, we’ll now take a closer look at engagement – what it is and how you can measure it. Engagement is about a lot [...]

Email marketing has evolved to be a strong but fluctuating communication tool, as members and prospects (plus mail service providers) become stricter and more selective about the emails they consume, or even open. Which means being savvy and tactical about your membership organisation email list. Stories before tech To combat declining open rates, email [...]