Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Digitisation of member engagement- here’s what you need to know

2022-05-05T15:20:50+01:00Tuesday, 3 May, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

As member interest in topics, such as Environment Social and Governance and Diversity and Inclusion, continues to increase, deploying an effective communication and engagement programme can be game-changing when it comes to delivering better member retention, acquisition and loyalty. In research conducted by Memberwise in 2021, 83% of the members surveyed expect to be [...]

How do you know if your members are engaged?

2022-04-27T09:54:13+01:00Wednesday, 27 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

In our previous blog, we explained how data can help you monitor and understand your member retention rates. We also noted that engagement was a key factor in driving retention. So, we’ll now take a closer look at engagement – what it is and how you can measure it. Engagement is about a lot [...]

Making your email marketing work harder

2022-04-13T09:21:39+01:00Wednesday, 13 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Email marketing has evolved to be a strong but fluctuating communication tool, as members and prospects (plus mail service providers) become stricter and more selective about the emails they consume, or even open. Which means being savvy and tactical about your membership organisation email list. Stories before tech To combat declining open rates, email [...]

What drives your member retention?

2022-04-12T12:34:48+01:00Tuesday, 12 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now turn our attention to retaining them and how analysing data can support this. The first step is to ensure you understand your retention metrics – how many members lapse each month and what percentage is [...]

MemberWise Quick Poll Results – Member Email Open Rates

2022-04-11T19:56:00+01:00Monday, 11 April, 2022|Categories: Member Engagement & Retention, Member Value, Newsletter|

Our most recent MemberWise Quick Poll temperature checked Member Email Open Rates. The poll was open for 3 weeks and 37 membership organisations/associations responded. The largest proportion of membership bodies achieved an average open rate of 21-30% of emails sent. We outline the spread of results below: Less than 4% Open-Rate  (2.7%) 5% to [...]

The Challenge With Student Conversion

2022-04-06T16:28:25+01:00Wednesday, 6 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Scenario 1: I’m studying for a qualification in my chosen field and have been asked or advised to join a relevant professional body. Sounds like a good idea, I get access to all this valuable knowledge and information, plus it will look great on my future CV. And bonus…its free! Scenario 2: I am [...]

Are you acquiring the right members?

2022-03-28T14:21:10+01:00Monday, 28 March, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Our last blog looked at how data can help membership organisations understand their members better – who they are, and how and why they engage (read it here). The next few instalments in our blog series will take a closer look at how this insight can help with some key challenges: Member acquisition Member [...]

How to Maximise Your Social Media Presence

2022-02-23T11:36:39+00:00Wednesday, 23 February, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important to have an online presence. Social media is a great way of increasing your online presence and engaging with existing and potential members. Keeping on top of your association’s social media can often seem like [...]

Who are your members and what do they want?

2022-02-22T13:32:24+00:00Tuesday, 22 February, 2022|Categories: Member Engagement & Retention|

Member profiling in a modern world Attracting new members is a lot easier when you develop a strong understanding of their needs and motivators. Thankfully, members produce more data now than ever, helping organisations to better tailor their messaging and member experience according to very specific sets of needs. Using common traits characteristics and [...]

What does PR look like for membership organisations?

2022-02-17T10:11:45+00:00Thursday, 17 February, 2022|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing and how you could use new considerations to grow your membership during 2022 and beyond. PR is no longer a simple sell-in and press outreach task. In fact, for the more specialist and dynamic PR [...]

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