Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

What drives your member retention?

2022-04-12T12:34:48+01:00Tuesday, 12 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Since we looked at how to approach acquiring suitable members for your organisation in our last blog, we’ll now turn our attention to retaining them and how analysing data can support this. The first step is to ensure you understand your retention metrics – how many members lapse each month and what percentage is [...]

MemberWise Quick Poll Results – Member Email Open Rates

2022-04-11T19:56:00+01:00Monday, 11 April, 2022|Categories: Member Engagement & Retention, Member Value, Newsletter|

Our most recent MemberWise Quick Poll temperature checked Member Email Open Rates. The poll was open for 3 weeks and 37 membership organisations/associations responded. The largest proportion of membership bodies achieved an average open rate of 21-30% of emails sent. We outline the spread of results below: Less than 4% Open-Rate  (2.7%) 5% to [...]

The Challenge With Student Conversion

2022-04-06T16:28:25+01:00Wednesday, 6 April, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Scenario 1: I’m studying for a qualification in my chosen field and have been asked or advised to join a relevant professional body. Sounds like a good idea, I get access to all this valuable knowledge and information, plus it will look great on my future CV. And bonus…its free! Scenario 2: I am [...]

Are you acquiring the right members?

2022-03-28T14:21:10+01:00Monday, 28 March, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Our last blog looked at how data can help membership organisations understand their members better – who they are, and how and why they engage (read it here). The next few instalments in our blog series will take a closer look at how this insight can help with some key challenges: Member acquisition Member [...]

How to Maximise Your Social Media Presence

2022-02-23T11:36:39+00:00Wednesday, 23 February, 2022|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important to have an online presence. Social media is a great way of increasing your online presence and engaging with existing and potential members. Keeping on top of your association’s social media can often seem like [...]

Who are your members and what do they want?

2022-02-22T13:32:24+00:00Tuesday, 22 February, 2022|Categories: Member Engagement & Retention|

Member profiling in a modern world Attracting new members is a lot easier when you develop a strong understanding of their needs and motivators. Thankfully, members produce more data now than ever, helping organisations to better tailor their messaging and member experience according to very specific sets of needs. Using common traits characteristics and [...]

What does PR look like for membership organisations?

2022-02-17T10:11:45+00:00Thursday, 17 February, 2022|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing and how you could use new considerations to grow your membership during 2022 and beyond. PR is no longer a simple sell-in and press outreach task. In fact, for the more specialist and dynamic PR [...]

The Absolute Must-Haves for Launching an Online Member Community

2021-12-08T14:01:07+00:00Wednesday, 8 December, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations are starting to see the real value and insight that can be gained from online communities. According to the latest Digital Excellence report from MemberWise, 41% of membership organisations now have an online community. Community launch is vital to initial and sustained engagement. While not overly time-consuming, best practices to getting this [...]

Enhancing Your Membership Offer Through Online Community Platforms

2021-11-15T12:53:02+00:00Monday, 15 November, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership programmes live or die by their perceived value. Recruiting new members can be very time consuming. Keeping them aware and actively engaged with your mission is essential, otherwise you risk losing their hard-won support. One of the best solutions for proving value is to build an online community. Here members can combine their [...]

Why you need to get personal

2021-10-12T09:31:19+01:00Tuesday, 12 October, 2021|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Personalisation is important and we would even say vital for membership organisations - you want to show your members you know and understand them. But what level of personalisation is needed and how it gets delivered needs to be honed and tailored for each organisation. From a business perspective, personalisation refers to the means [...]

Go to Top