Member Engagement & Retention

In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored the first four inbound marketing channels we recommend, with some practical examples of how you could implement them within your existing marketing strategy. If you haven’t read this article yet, take a look here. In [...]

In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories and in part two we focused on the importance neuro-biology. The topic for this, the final instalment, is more practical – I want to focus on structure. This begins with the people. Every good story [...]

This is the second part of a tour through the power of storytelling – and how organisations can use its techniques to connect with new members. In the last instalment, we considered the prevalence of storytelling in our lives throughout history. So now let’s look at how we’re wired to communicate in stories. An [...]

In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored what inbound marketing is, the benefits, and an introduction to how it can be used to drive member acquisition. If you haven’t read this article yet, take a look here. In part 2, we will [...]

Throughout human history, stories have influenced people to make big decisions – to fight, follow, explore, marry, build, worship, hunt, vote and much besides. Small wonder then that stories still hold that power to influence the decision-making brain. We tell stories in all areas of our lives and we should be telling stories in [...]

We understand member acquisition is the lifeblood of a growing membership organisation. According to the recent MemberWise Digital Excellence Report, new member acquisition is one of the highest priorities for the membership sector. This is why we recommend and implement inbound marketing services for our membership organisation clients, as we have seen first-hand how [...]

The events landscape for membership organisations has been evolving for a number of years. However, the circumstances of 2020 accelerated this evolution as we went from business-as-usual to anything-but. Many organisations moving forward with their plans to return to in-person events, are now also considering a “blended format” for their events. Blended events, which [...]

As observers of membership trends, at Pixl8 we know digital behaviour tends to be different in the summer months as engagement can wane. This summer we expect to see even more variance with such unpredictable months ahead. Your focus is serving your members well and for this we would recommend a change in approach [...]

“There is a lot more going on than I thought, and this call has encouraged me to get more involved in the future.” A telephone call...what a novel approach in this digital age! With an increase in remote working and more online interaction, we may ask how valid or even cost effective this seemingly [...]