Member Engagement & Retention

With 41% or membership organisations now having an online community (MemberWise Digital Excellency Report 2021/2022) it is increasingly important to have an online presence. Social media is a great way of increasing your online presence and engaging with existing and potential members. Keeping on top of your association’s social media can often seem like [...]

As you work on the PR strategy for your membership organisation this year, consider how the landscape is changing and how you could use new considerations to grow your membership during 2022 and beyond. PR is no longer a simple sell-in and press outreach task. In fact, for the more specialist and dynamic PR [...]

Membership organisations are starting to see the real value and insight that can be gained from online communities. According to the latest Digital Excellence report from MemberWise, 41% of membership organisations now have an online community. Community launch is vital to initial and sustained engagement. While not overly time-consuming, best practices to getting this [...]

Membership programmes live or die by their perceived value. Recruiting new members can be very time consuming. Keeping them aware and actively engaged with your mission is essential, otherwise you risk losing their hard-won support. One of the best solutions for proving value is to build an online community. Here members can combine their [...]

Personalisation is important and we would even say vital for membership organisations - you want to show your members you know and understand them. But what level of personalisation is needed and how it gets delivered needs to be honed and tailored for each organisation. From a business perspective, personalisation refers to the means [...]

In part 2 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored the first four inbound marketing channels we recommend, with some practical examples of how you could implement them within your existing marketing strategy. If you haven’t read this article yet, take a look here. In [...]

In part one of this series on storytelling for membership organisations, we looked at the cultural history of stories and in part two we focused on the importance neuro-biology. The topic for this, the final instalment, is more practical – I want to focus on structure. This begins with the people. Every good story [...]

This is the second part of a tour through the power of storytelling – and how organisations can use its techniques to connect with new members. In the last instalment, we considered the prevalence of storytelling in our lives throughout history. So now let’s look at how we’re wired to communicate in stories. An [...]

In part 1 of our 3-part series on how to use inbound marketing to boost member acquisition, we explored what inbound marketing is, the benefits, and an introduction to how it can be used to drive member acquisition. If you haven’t read this article yet, take a look here. In part 2, we will [...]