Member Engagement & Retention

Membership organisations are turning to strategic partnerships to boost member engagement and retention. By collaborating with complementary businesses and service providers, organisations can expand their value proposition and offer unique benefits and value-added services for members. Elevating Member Engagement Through Strategic Partnerships Membership organisations are always seeking innovative ways to enhance their value proposition [...]

There continues to be a lot of discussion on the impact of Artificial Intelligence on membership management. However, this year’s MemberWise digital excellence reported that  “a large number of membership bodies are yet to automate basic systems, processes and tasks”. It therefore seems that many membership bodies are still not making use of the [...]

Ever feel like your membership engagement could use a boost? Well you’re not alone. The Memberwise Digital Excellence (2024) Report revealed that enhancing engagement is a priority for many membership organisations today. That’s because we live in a world of rich digital experiences.  With countless options available to the modern consumer, engagement is a [...]

Introduction As technology and mobile devices become ubiquitous, positive digital experiences have become sacred for modern consumers. A digital-first strategy that leverages technology to create seamless, personalised experiences is a critical element of member retention. Yet, a genuine shift in perspective that completely transforms how you engage with your members is necessary for a [...]

When member acquisition is a high priority, it’s easy to look at simple marketing levers like paid search and paid social as the answer. Drive more traffic to the site, raise awareness of the organisation and in turn generate more sign ups. It really can be that easy. However, it’s not the most sustainable [...]

Membership organisations can only thrive when their members are actively participating. However, like any other entity experiences – be it a business or otherwise – over time people will become inactive. At first, lapsed members may  seem a problem. When in fact they represent a significant opportunity for growth and renewal. In this blog [...]

Like most things, the way membership organisations engage with their members has been transformed by today’s digital world. Smartphones are the primary means of communication and interaction. Which means one thing; organisations must leverage mobile technology to enhance member engagement.  In this blog post, we'll look at the impact mobile technology has had on [...]

A strong sense of community not only attracts and retains members, it also encourages engagement and collaboration within your organisation. Most memberships centre around an idea; be that a career, cause or charity. A community strengthens the links of these common interests between your members.  In this post, we’ll explore key strategies for building [...]

There are many challenges involved in demonstrating the ROI of member education, from aligning training with organisational objectives, tracking and measuring the right data, to communicating the value of education programs to association leaders. I recently sat down with Richard Gott, Chair of the Memberwise network to discuss how to demonstrate the ROI of [...]