Member engagement is a key membership sector goal. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership engagement professionals and share your questions and ideas. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving member engagement community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are member engagement roles.

Skibidi dob dob…what now? Bridging the Gap Between Your Team and Your Audience

2024-09-23T20:06:02+01:00Monday, 23 September, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Ever caught yourself saying "skibidi dob dob" and then realising, wait, that's not even a thing? Or perhaps you've come across terms like "yeet," "finsta," or "no cap," and felt a wave of confusion? You're not alone! Language evolves rapidly, and keeping up with the latest slang can feel like chasing a TikTok trend. [...]

New MemberWise Ambassador for Community

2024-09-16T15:58:32+01:00Monday, 16 September, 2024|Categories: Member Engagement & Retention, MemberWise|

We are now pleased to announce that we have appointed a new Ambassador in the area of Community – Introducing Kayleigh Mapstone, Head of Membership and Projects at British Mensa. Let’s get to know Kayleigh (and the high profile professional body that she currently works for) who’ll be championing this crucial/developing area of activity… [...]

New MemberWise Ambassador for Member Retention

2024-09-13T13:03:40+01:00Friday, 6 September, 2024|Categories: Member Engagement & Retention, MemberWise|

The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]

Leveraging Partnerships for Member Retention & Acquisition

2024-08-28T09:22:12+01:00Wednesday, 28 August, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations are turning to strategic partnerships to boost member engagement and retention. By collaborating with complementary businesses and service providers, organisations can expand their value proposition and offer unique benefits and value-added services for members. Elevating Member Engagement Through Strategic Partnerships Membership organisations are always seeking innovative ways to enhance their value proposition [...]

5 marketing emails you should be sending

2024-08-14T09:24:20+01:00Wednesday, 14 August, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

There continues to be a lot of discussion on the impact of Artificial Intelligence on membership management. However, this year’s MemberWise digital excellence reported that  “a large number of membership bodies are yet to automate basic systems, processes and tasks”. It therefore seems that many membership bodies are still not making use of the [...]

Gamification: Making Member Engagement More Rewarding

2024-08-12T12:31:48+01:00Monday, 12 August, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Ever feel like your membership engagement could use a boost? Well you’re not alone. The Memberwise Digital Excellence (2024) Report revealed that enhancing engagement is a priority for many membership organisations today. That’s because we live in a world of rich digital experiences.  With countless options available to the modern consumer, engagement is a [...]

New MemberWise Ambassador for Artificial Intelligence Appointed

2024-07-31T13:49:59+01:00Tuesday, 23 July, 2024|Categories: Member Engagement & Retention, MemberWise|

The MemberWise Network is unique as being the only Network led by association and membership professionals. A core part of our team are the MemberWise Ambassadors; a group of practising membership professionals specialising in a specific area that we consider core and crucial to the world of membership such as engagement, recruitment and value. [...]

Creating a Digital-First Strategy for Member Retention

2024-07-11T17:11:04+01:00Thursday, 11 July, 2024|Categories: MemberWise Recognised Supplier, Member Engagement & Retention|

Introduction As technology and mobile devices become ubiquitous, positive digital experiences have become sacred for modern consumers. A digital-first strategy that leverages technology to create seamless, personalised experiences is a critical element of member retention. Yet, a genuine shift in perspective that completely transforms how you engage with your members is necessary for a [...]

Conversion Rate Optimisation: The Key to Membership Growth

2024-06-28T12:19:34+01:00Friday, 28 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

When member acquisition is a high priority, it’s easy to look at simple marketing levers like paid search and paid social as the answer. Drive more traffic to the site, raise awareness of the organisation and in turn generate more sign ups. It really can be that easy. However, it’s not the most sustainable [...]

How to Re-Engage Lapsed Members

2024-06-25T08:30:23+01:00Tuesday, 25 June, 2024|Categories: Member Engagement & Retention, MemberWise Recognised Supplier|

Membership organisations can only thrive when their members are actively participating. However, like any other entity experiences – be it a business or otherwise – over time people will become inactive. At first, lapsed members may  seem a problem. When in fact they represent a significant opportunity for growth and renewal. In this blog [...]

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