Member Engagement & Retention

Hey there, fellow digital enthusiasts! As we gear up for another exciting conference at Digital Excellence, we wanted to take a moment to share some insights into our experiences while working with multiple membership organisations and how we assist them with their communications. For those who don't know us yet, we have been regulars [...]

Member satisfaction is essential for successful membership organisations.  Understanding and meeting member needs is crucial for long-term growth and sustainability. Which is exactly why feedback loops are one of the most effective strategies for gaining valuable insights into member preferences. In this post, we'll explore how membership organisations can rely on feedback loops to [...]

Member portals can be a game changer. Simply put, a portal is a web interface requiring sign-up that can act as a central hub to access features such as self service account management and member services and benefits. They provide all manner of new opportunities both internally and externally, and today we’ll be taking [...]

Everyone knows Netflix. This entertainment mammoth has wowed millions of people with the most engaging and professional content. As a side note, have you binge-watched their new TV show "3 Body Problem"? If not, you should! This streaming service can take its toll in a variety of ways, even in the most unexpected ones. [...]

Membership organisations encounter numerous challenges in striving to deliver optimal user experience across a diverse range of individuals and groups. Striking the right balance involves delivering content and experiences that foster a sense of belonging among members, while also catering to the varied needs and preferences of each individual. Effective personalisation of content, based [...]

Effective acquisition strategies are the backbone of sustainable growth and financial stability for membership organisations. A growing member base provides a reliable revenue stream to cover operational costs and budget initiatives that boost KPIs like engagement and retention.  New members bring diverse expertise, perspectives, and connections that bolster an organisation’s influence, credibility, and ability [...]

As we step into 2024, communication and marketing directors in membership organisations are navigating a landscape marked by rapid technological advancements and evolving member expectations. So mastering the art of personalised communication and leveraging the power of videography are not just options but necessities. We delve into the key challenges membership organisations and association [...]

High-quality content is essential for a successful membership organisation. It's what sets you apart, connects you to your members and helps you build a loyal following. When you create high-quality content, you're not just providing value, you’re saying “We’re like you, we’re working for you and we’re in this together’. You're giving them something [...]

If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. That’s why continuing education is arguably the most important part of any association’s offering. A strong training and education program gives members the opportunity to learn valuable skills and knowledge in a consistent and standardised [...]

In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract these demographics to ensure long term sustainability. But that’s easier said than done. The expectations of traditional audiences are very different from generations brought up or born in the digital age.  Understand Your Audience The [...]