Member Engagement & Retention

Like most things, the way membership organisations engage with their members has been transformed by today’s digital world. Smartphones are the primary means of communication and interaction. Which means one thing; organisations must leverage mobile technology to enhance member engagement.  In this blog post, we'll look at the impact mobile technology has had on [...]

A strong sense of community not only attracts and retains members, it also encourages engagement and collaboration within your organisation. Most memberships centre around an idea; be that a career, cause or charity. A community strengthens the links of these common interests between your members.  In this post, we’ll explore key strategies for building [...]

There are many challenges involved in demonstrating the ROI of member education, from aligning training with organisational objectives, tracking and measuring the right data, to communicating the value of education programs to association leaders. I recently sat down with Richard Gott, Chair of the Memberwise network to discuss how to demonstrate the ROI of [...]

In today's interconnected world, where digital platforms have become ubiquitous, organisations must harness the power of technology to foster meaningful engagement with all members, regardless of their backgrounds or identities. Whether you're running a community organisation, a professional association, or a business, prioritising digital engagement strategies can significantly enhance member satisfaction, retention, and overall [...]

An effective mentoring program could prove to be an important benefit to both existing and prospective members. Mentoring provides the critical edge that can mark the difference between career success and failure. Implementing a mentoring program for members can have benefits for both the members and the organisations who run them. Let’s look at [...]

Hey there, fellow digital enthusiasts! As we gear up for another exciting conference at Digital Excellence, we wanted to take a moment to share some insights into our experiences while working with multiple membership organisations and how we assist them with their communications. For those who don't know us yet, we have been regulars [...]

Member satisfaction is essential for successful membership organisations.  Understanding and meeting member needs is crucial for long-term growth and sustainability. Which is exactly why feedback loops are one of the most effective strategies for gaining valuable insights into member preferences. In this post, we'll explore how membership organisations can rely on feedback loops to [...]

Member portals can be a game changer. Simply put, a portal is a web interface requiring sign-up that can act as a central hub to access features such as self service account management and member services and benefits. They provide all manner of new opportunities both internally and externally, and today we’ll be taking [...]

Everyone knows Netflix. This entertainment mammoth has wowed millions of people with the most engaging and professional content. As a side note, have you binge-watched their new TV show "3 Body Problem"? If not, you should! This streaming service can take its toll in a variety of ways, even in the most unexpected ones. [...]