Member Engagement & Retention

Membership organisations encounter numerous challenges in striving to deliver optimal user experience across a diverse range of individuals and groups. Striking the right balance involves delivering content and experiences that foster a sense of belonging among members, while also catering to the varied needs and preferences of each individual. Effective personalisation of content, based [...]

Effective acquisition strategies are the backbone of sustainable growth and financial stability for membership organisations. A growing member base provides a reliable revenue stream to cover operational costs and budget initiatives that boost KPIs like engagement and retention.  New members bring diverse expertise, perspectives, and connections that bolster an organisation’s influence, credibility, and ability [...]

As we step into 2024, communication and marketing directors in membership organisations are navigating a landscape marked by rapid technological advancements and evolving member expectations. So mastering the art of personalised communication and leveraging the power of videography are not just options but necessities. We delve into the key challenges membership organisations and association [...]

High-quality content is essential for a successful membership organisation. It's what sets you apart, connects you to your members and helps you build a loyal following. When you create high-quality content, you're not just providing value, you’re saying “We’re like you, we’re working for you and we’re in this together’. You're giving them something [...]

If your members can’t see that they are getting value from their subscription fee, they will quickly lose interest. That’s why continuing education is arguably the most important part of any association’s offering. A strong training and education program gives members the opportunity to learn valuable skills and knowledge in a consistent and standardised [...]

In the UK, Millennials and Generation Z now make up most of the workforce. Membership organisations need to attract these demographics to ensure long term sustainability. But that’s easier said than done. The expectations of traditional audiences are very different from generations brought up or born in the digital age.  Understand Your Audience The [...]

Membership organisations and associations play a crucial role in developing communities within their respective industries. However, some people may walk away without positive experiences.  In some cases, individuals find themselves dissatisfied or disengaged after a poor experience, leading them to reassess their memberships. Today, we’ll explore some of the key causes of poor membership [...]

Have you ever fallen into the trap of thinking a task would be quick and straightforward, only to find it spiralling in scale and scope? In event management, this is venue-sourcing to a ‘T’. Many professionals get caught out by the extensive time and effort needed to find the right venue. On the surface, [...]

Membership organisations today are focusing on retaining and encouraging existing members while simultaneously aiming for growth and acquiring new members. The objective is to strike a balance between maintaining a strong core of engaged members who share the organisation's values and mission, while actively expanding the membership base. This dual approach is driven by [...]

The world is becoming an increasingly complex place. Businesses must meet "modern consumer" needs or risk falling behind. But, “What does the modern consumer want?" The simple answer is memorable experiences. To create a memorable member experience, membership organisations and associations must go beyond the face value of membership to provide a unique member [...]