Member Value

Introduction  One thing you can always count on is that your members' needs will evolve. Static, one-size-fits-all benefits are giving way to more relevant, ongoing perks to match this evolution. The membership organisations that thrive today are those adding value at various stages throughout the member journey so that their offering feels essential rather [...]

In a digital-first world where automation is king, the membership sector can often be seen as playing catch-up. With a seemingly infinite array of tools at our fingertips—CRMs, omnichannel platforms, AI, analytics dashboards—it’s tempting to assume that membership services are just another arm of customer service. But those of us who live and breathe [...]

Supercharge Member Engagement: 5 Strategies for High-Impact Education Craft Content That Clicks for Your Members   The members your association supports want to learn and improve their professional career development. However, they are likely overwhelmed by information and demands on their time. They need training that captures their attention and delivers real value. Crafting [...]

If you're a membership organisation, attracting new members – and keeping them loyal – is one of your top priorities. But without a compelling (and distinctive!) member value proposition, you'll struggle to do it. In this article, Consider’s Strategy Director Amy Nield outlines three key areas that will help make your member value proposition [...]

It’s no great secret that the membership sector has undergone significant change in the last few years, thanks to a natural evolution of technology and external environmental and global factors.  More so than ever, associations play a vital role in bringing together like-minded individuals, professionals, and enthusiasts. However, a critical challenge that many associations [...]

Membership bodies and associations are likely to know the overall number of members they have and how many people engage in their activities and events. But do you truly know who your members are and how they engage across your organisation? In our experience, even the most sophisticated organisations across all sectors often struggle [...]