Membership Digital Transformation

Are you struggling to keep pace with ever-evolving member needs while ensuring your organisation remains competitive and relevant? Drawing on the practical lessons from the British Dietetic Association (BDA) case study, we share how harnessing membership data can pinpoint emerging challenges and drive transformative change in your support and engagement strategies. Discover how a [...]

I mean it is hard to say no right? As ‘no’ might be seen as a negative, a red flag, a ‘hold on, I will just hide my personal collection of nuclear weapons behind me’ moment! To most … the recording often means there will be an outcome, for you, for me, for them. [...]

Apparently, I'm Sainsbury's second-largest buyer of Chicken Tonight. My top track for 2022 was "Let's Dance" by The Spooky Men's Chorale (although it dropped to third place the following year). Last year, I was among the top 3% of learners on Duolingo. So, in this data-centric world, what do you know about your members, and [...]

If you work in a membership organisation, you already know the pain. Members need answers—about CPD requirements, industry standards, event bookings, or how to renew their membership. But where do they go? For many, it’s straight to your inbox or a phone call to your team. Despite all the carefully curated content, FAQs, and [...]

Membership organisations generate a huge amount of valuable knowledge—years of reports, research, policies, and best practices. But when someone actually needs that information? It’s often impossible to find. Sound familiar? Members email and phone with questions that should be easily answered—but can’t find the information themselves. Staff waste hours digging through PDFs, emails, and [...]

The DeepSeek news landed the same time as many of us are getting our annual professional body renewal letters through the post. I have been a member since 2010 with my Institute and they kindly told me of all the wonderful things they have done over 2024, that they had an exciting future and [...]

Artificial intelligence (AI) is no longer a concept confined to tech companies and futuristic visions. It is rapidly transforming industries, education, and public services, promising unparalleled opportunities for efficiency and growth. The recent UK Government announcement on the strategic use of AI to boost economic growth and streamline public services underlines the significance of [...]

The 2024 Christmas holiday presents a unique opportunity for strategic AI thinking within your organisation. Often the season offers a rare opportunity to pause, reflect, and strategise for the year ahead. For membership-led organisations, this time can be invaluable for rethinking how to manage and maximise the wealth of information they handle daily. Enter [...]

Social media is a powerhouse for member engagement, communication, and brand visibility. For membership organisations, integrating social media with your CRM system is no longer optional, it’s essential for building deeper member relationships and streamlining operations. In this blog, we’ll explore the benefits, steps, tools, and real-world examples of integrating social media with your [...]

In the world of membership organisations, promoting an event effectively is essential for maximizing attendance and engagement. Pay-per-click (PPC) advertising offers a targeted and cost-effective way for membership organisations to reach their audience, whether it's an open event or a specific paid event. This article will walk you through the essentials of PPC for [...]