Digital transformation is a key goal for membership organisations. So we have provided a dedicated space on the website that pulls together all related content.

The Memberwise Network is the UK’s leading community for those working in membership. Because of this, we create fantastic best practice guidance. We love helping you do your job well. We run conferences and events in London every year to do just that. Join the Network and you can access all our resources. You can also join our online community, Connect. This will give you the opportunity to meet other membership professionals and share your questions and ideas on digital transformation. Our commitment is to increase your efficiency as well as enhancing your value proposition. We will help you improve your membership retention and engagement rates. Best practice content is generated by the community so it is timely, current, targeted and robust.

So what makes the Network different? Our members tell us it is because we have created a thriving community. A community that is fully inclusive. We include membership professionals, sector experts, influencers, thought leaders and providers. Although we take our work seriously, we know how to have fun at the same time! We support over 6,500 individuals working in over 2,500 organisations. Many of which are digital transformation roles.

What is Security by Design, and what are the benefits for Membership Organisations?

2024-09-26T20:39:07+01:00Thursday, 26 September, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

It’s no secret—protecting and securing data is critical for all businesses, whether you're a small membership organisation or a large trade association, and this includes safeguarding your members' information. With cyber threats becoming increasingly sophisticated, many organisations are now turning to Security by Design (SbD) as a core part of their software development strategy. [...]

Discover Digital ‘How To’ Series – How to Run a Member Persona Workshop

2024-09-19T11:03:06+01:00Thursday, 19 September, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Introduction With the technological advances of recent times, Membership organisations face a set of new challenges but also opportunities when it comes to engaging with their members. Whether it’s a professional association, a non-for-profit, or a community-driven group, understanding member needs and designing personalised experiences can significantly enhance engagement and satisfaction. A Digital Strategy [...]

Turning Data into Action: Using Analytics to Drive Membership Growth

2024-09-18T09:53:08+01:00Wednesday, 18 September, 2024|Categories: Membership Digital Transformation, MemberWise|

Overview Membership organisations possess a wealth of data that can fuel growth and enhance member satisfaction. However, simply collecting information isn't enough. The true value lies in transforming this data into actionable insights. This blog post explores how organisations can leverage analytics to drive membership growth, improve experiences, and create personalised strategies that boost [...]

I-know-you-know-I-know

2024-09-11T19:47:15+01:00Wednesday, 11 September, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Ask a question : Knock, knock AI Virtual Assistant : Whose there? Ask a question : Aldo AI Virtual Assistant : Aldo anything for you ….. Conversational search, or ‘ask a question’, transforms search into a more natural and interactive experience thanks to AI. Instead of relying on keywords, users can ask questions in [...]

How AI Can be used to Prevent Churn in Membership Organisations

2024-09-08T11:10:50+01:00Sunday, 8 September, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Overview There is huge potential for membership organisations to leverage AI and machine learning to predict and prevent member churn. By analysing member data and behaviour patterns, organisations can identify at-risk members and implement targeted retention strategies. This post explores how AI enhances member engagement and retention, focusing on predictive analytics, personalised experiences, and [...]

Expanding beyond CRM – what’s next?

2024-08-05T11:15:19+01:00Monday, 5 August, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

While a CRM is essential for managing member relationships, several supplementary tools can significantly enhance your membership organisation’s capabilities. These tools not only provide richer and more comprehensive services to members but also offer insights for continuous improvement and strategic decision-making. Let’s take a look at a few additional and complementary tools in more [...]

Surveying the AI journey in relation to Membership led organisations

2024-07-29T15:52:39+01:00Monday, 29 July, 2024|Categories: Membership Digital Transformation|

‘Innovate, experiment, monitor and control’ is an often used mantra within GenAI. Everyone is testing AI concepts, learning through trial and error while looking for the competitive advantage. There often is not one solution, but an ecosystem of technology to unlock data and AI opportunities. Patience will also be a virtue as AI Governance [...]

AI – the two into one innovation

2024-06-24T11:25:11+01:00Monday, 24 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

We often get asked about the key differences and advantages of Generative Artificial Intelligence (GenAI) and Generative Business Intelligence (GenBI). It can be confusing with all the jargon that arrives with new technology. Generative Business Intelligence is the interconnection of Generative AI with specific business data. It uses the power of organisational documents and [...]

Reimagine Your Membership Organisation with AI: The Use Cases

2024-06-20T10:35:30+01:00Thursday, 20 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

AI has the potential to unlock significant value for membership organisations and transform the way they work. As MemberWise’s digital excellence report highlighted, 100% of membership bodies believe that AI will play an important role in the next 3 years.  AI isn’t just about automating tasks; it’s about empowering your workforce and your members [...]

How Membership Organisation can harness AI & Machine Learning to drive member engagement through personalisation

2024-06-18T08:57:07+01:00Tuesday, 18 June, 2024|Categories: Membership Digital Transformation, MemberWise Recognised Supplier|

Earlier this month, we wrote a post in response to the Digital Excellence Report, more specifically on how 100% of Membership Organisations think that AI will have an impact on membership within 3 years. This time, we wanted to combine these thoughts to address another key trend from the report, namely the need for [...]

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