Membership Digital Transformation

If you’re considering how to deliver even more value to your association members, boost engagement to retain existing members, and attract new members to sign up, scalable online training could be your competitive edge. 72% of peoplesay their top reasons to join an association are continuing education, professional certification and learning new professional skills. [...]

How did IGEM harness their technology to optimise its data and grow its membership by 180%? In May 2024, in a room buzzing with a morning of learning and much note-taking, Carl Stokes, Head of Corporate Affairs and Operations at IGEM and Alex Skinner, Chief Executive of Pixl8 Group shared their digital change story [...]

In today’s digital era, the collective power of artificial intelligence (AI) and machine learning (ML) can revolutionise the way membership organisations operate. These technologies serve as catalysts for profound change, offering unparalleled opportunities for automation, personalisation, and security enhancement and thus reshaping the landscape of member experiences. AI is built around the concept of [...]

‘Generative AI can hugely boost research, but its use demands transparency and responsibility.’ Iliana Ivanova, EU Commissioner for Innovation, Research, Culture, Education and Youth Many of us are now deep in exam and dissertation season and when asked, we probably get the same student response, ‘Oh I used ChatGPT to help write that.’ The [...]

As ever, this year’s MemberWise Digital Excellence Report showcased some fascinating insights into the current status quo and future thinking of Membership Organisations on a range of topics.  At iota-ML, the most striking takeaways were that;  100% of Membership Organisations believe AI will have an impact on membership in the next three years, and  [...]

In today's digital landscape, membership organisations face a constant battle: retaining existing members, keeping them engaged, and attracting new ones. A strong online presence is crucial for success, but how do you navigate the ever-changing digital landscape? This article explores the three pillars of success for membership organisations – retention, engagement, and growth – [...]

With the integration of Artificial Intelligence (AI) in mobile apps, apps are becoming more personalised and user-centric than ever. Apps incorporating advanced AI features outperformed the app market in 2023, with an impressive 11% year-on-year growth. Apps like Duolingo and Expedia have set the benchmarks for leveraging AI to enhance user experiences, but what [...]

In today's landscape, digital transformation isn't an option, it's a necessity. But rushing headlong into a necessarily complex process can lead to costly detours, frustrating dead ends and unsatisfactory results. Before embarking on a transformative journey, all organisations must prepare themselves, like explorers mapping a challenging terrain, to maximise their chances of success. Here, [...]

In the ever-changing world of technology, many Membership Organisations become reliant on “legacy applications”, which are built on outdated technology and struggle to keep up with modern demands. This can severely hamper a Membership Organisation’s ability to grow and effectively engage with their members. In this article, we’ll explore the challenges of legacy applications, [...]