Membership Digital Transformation

MemberWise has published its latest Digital Excellence Report 2023/24 (DigX 23/24) detailing the membership and association sector's progress in developing focused strategies for digital tools and services. The report is based on an industry-wide survey conducted by MemberWise in summer 2023 which received 807 responses from membership professionals working in over 600 organisations. A [...]

Creating an engaging and rewarding user experience is critical in a world increasingly dominated by digital interactions. This is especially true for membership websites looking to maintain and grow their user base. One method that has gained traction in recent years is "gamification." Gamification uses game-like elements and principles in non-game contexts to motivate [...]

The highly anticipated MemberWise Digital Excellence Report 2023/24 was published earlier this week and once again provided an insightful delve into the current landscape of the membership sector. There were a lot of findings to take away from the report, with 32 pages of statistics, recommendations and industry insights to absorb. It was great [...]

In the current climate, there is a big push for increased digitalisation. Teams are expected to do more with fewer resources, challenging Membership organisations globally to adapt quickly to the new norm to meet their overall goals and members' expectations. In this article, we share with you approaches that other leading Membership organisations are [...]

The examination marking process presents several operational challenges, particularly for professional membership bodies who still mark physical papers or use spreadsheets to keep on top of all the papers out for marking. Whether it’s to achieve accreditation or for their continued professional development (CPD), your assessments are an important part of your offering to [...]

Legacy content management systems (CMS) can be a major obstacle for membership organisations that want to improve their online presence. These systems are often outdated, difficult to use, and lack the features and functionality that modern organisations need. Migrating to a new CMS can be a daunting task, but it is essential for organisations [...]

As someone who’s worked in learning technology since 2016, I’m very familiar with the challenge many membership organisations face of keeping up with the latest market developments in the space. User demands continue to evolve, and learners expect more and more from the learning platforms they use. It’s also a really exciting time in [...]

Did you know that, on average, 31% of an organisation's technology is comprised of legacy systems? A legacy system is a piece of software or application built on outdated technology that remains vital to a business's core functions. While these systems may serve their purpose, they often lack the agility and user-friendliness needed to [...]

The digital world is at the forefront of most businesses. Digital plays a role in a brand’s growth and those who don’t keep up will ultimately be left behind. But, acknowledging the need to evolve with digital and doing it are two different things. Certain sectors face more challenges than others when embracing digital [...]

Introduction In today's digital age, membership organisations and charities face unique challenges in reaching and engaging their target audience. Limited budgets and resources often make it difficult to compete for attention in a crowded landscape. Pay-Per-Click (PPC) advertising presents a powerful tool that can help organisations overcome these obstacles and increase their impact. In [...]