Membership Digital Transformation

As someone who’s worked in learning technology since 2016, I’m very familiar with the challenge many membership organisations face of keeping up with the latest market developments in the space. User demands continue to evolve, and learners expect more and more from the learning platforms they use. It’s also a really exciting time in [...]

Did you know that, on average, 31% of an organisation's technology is comprised of legacy systems? A legacy system is a piece of software or application built on outdated technology that remains vital to a business's core functions. While these systems may serve their purpose, they often lack the agility and user-friendliness needed to [...]

The digital world is at the forefront of most businesses. Digital plays a role in a brand’s growth and those who don’t keep up will ultimately be left behind. But, acknowledging the need to evolve with digital and doing it are two different things. Certain sectors face more challenges than others when embracing digital [...]

Introduction In today's digital age, membership organisations and charities face unique challenges in reaching and engaging their target audience. Limited budgets and resources often make it difficult to compete for attention in a crowded landscape. Pay-Per-Click (PPC) advertising presents a powerful tool that can help organisations overcome these obstacles and increase their impact. In [...]

There is a newcomer to the social media scene that has the potential to revolutionise the way membership organisations engage with their audience and industry peers. Threads, the new social media platform introduced by Meta, holds exciting promise for membership organisations and associations seeking to foster meaningful connections, spark topical discussions, and truly tap [...]

There is so much AI content everywhere I look! As a member-based organisation, do we still need to be discussing how to harness AI for everything from boosting member engagement to automation? Well, yes. Only 12% are using AI at a maturity level that achieves a strong competitive advantage. Accenture When only 12% are using AI [...]

Understanding the advantages of 'managed software as a service' (MSaaS) and 'software as a service' (SaaS) is essential for membership associations seeking tailored technology solutions. While the terms 'MSaaS' and 'SaaS' may initially seem similar, it is crucial to understand their distinctions to make informed decisions when seeking tailored technology solutions. 'SaaS', or software [...]

The rapid advancement of AI technology presents big opportunities for membership bodies in the UK. By embracing AI, membership bodies can revolutionise their operations, enhance member experiences, and drive innovation in a number of different areas eg: 1. Streamlining Operations and Efficiency: Membership bodies often grapple with time-consuming administrative tasks, such as managing databases, [...]

A lot of industries still have legacy systems as part of their critical IT infrastructure, despite the many risks associated with them. The membership sector is no different. In fact, the 2021 MemberWise Digital Excellence Report showed that legacy association management systems were one of the factors that were holding organisations back. It also [...]

Cloud document management solutions can transform how membership associations operate. By managing the storage and access to files and electronic communications more effectively, membership organisations can migrate from traditional paper-based systems or SharePoint to a cloud-based document management solution and enhance accessibility, streamline collaboration, ensure data security, and reduce overall costs. This blog post [...]